British American Tobacco Regulatory News (BATS)

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Holly Keller Koeppel

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

Transaction 1

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs")

N/A because the transaction relates to financial instruments linked to the issuer's ADSs

b)

Nature of the transaction

Credit of DSUs in accordance with the terms of the Reynolds American Inc. ("RAI") Amended and Restated Deferred Compensation Plan following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

20,152.69

$Nil

e)

Date of the transaction

2017-07-25

f)

Place of the transaction

Outside a trading venue

Transaction 2

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs")

N/A because the transaction relates to financial instruments linked to the issuer's ADSs

b)

Nature of the transaction

Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

239.32

$Nil

e)

Date of the transaction

2017-10-03

f)

Place of the transaction

Outside a trading venue

Transaction 3

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs")

N/A because the transaction relates to financial instruments linked to the issuer's ADSs

b)

Nature of the transaction

Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

176.86

$Nil

e)

Date of the transaction

2018-02-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

 Lionel Nowell, III

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

British American Tobacco p.l.c.

b)

LEI

213800FKA5MF17RJKT63

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

Transaction 1

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs")

N/A because the transaction relates to financial instruments linked to the issuer's ADSs

b)

Nature of the transaction

Credit of DSUs in accordance with the terms of the Reynolds American Inc. ("RAI") Amended and Restated Deferred Compensation Plan following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

36,575.31

$Nil

e)

Date of the transaction

2017-07-25

f)

Place of the transaction

Outside a trading venue

Transaction 2

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs")

N/A because the transaction relates to financial instruments linked to the issuer's ADSs

b)

Nature of the transaction

Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

434.34

$Nil

e)

Date of the transaction

2017-10-03

f)

Place of the transaction

Outside a trading venue

Transaction 3

a)

Description of the financial instrument, type of instrument

Identification code

Deferred Stock Units ("DSUs") tracking the value of British American Tobacco p.l.c. American Depositary Shares ("ADSs")

N/A because the transaction relates to financial instruments linked to the issuer's ADSs

b)

Nature of the transaction

Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

320.98

$Nil

e)

Date of the transaction

2018-02-13

f)

Place of the transaction

Outside a trading venue