NFL, LEXUS AND MIRRIAD 13 part series22 May 2024 23:36
Following on from a few days ago here's the actual pr newswire again Mirriads #MATESRATES staying shtum
Lexus Revs Up Collab with Virtual Product Placement leader Mirriad for High-Octane Miami F1 Race Week Video Series
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Contollo Comms
May 22, 2024, 13:00 GMT
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Lexus Collaborates with Mirriad
The campaign immerses diverse viewers into the Miami Grand Prix Race Week experience
NEW YORK, NEW YORK, USA, May 22, 2024 /EINPresswire.com/ -- Luxury automaker Lexus has partnered with Mirriad, the leader in AI-powered Virtual Product Placement (VPP), to bring fans an electrifying video series reaching diverse audiences.
Curated by Hispanic-owned entertainment company NEON16, the Miami F1 Race Week video series documents the experience of Black and Hispanic pro footballers and celebrity talent (athletes, music artists, and influencers) within the Formula 1 universe, a sport that historically has lacked diversity. From exclusive behind-the-scenes glimpses of driver immersions, a celebrity e-gaming race tournament, private receptions, and thrilling performances, the multi-part series delivers an unparalleled blend of sports, music, culture and entertainment.
"This collaboration represents a convergence of two dynamic worlds – the adrenaline-fueled action of Football and the precision engineering of Formula 1 racing," remarked Lisa McQueen, Media Manager from Lexus. "We're thrilled to once again partner with Mirriad to seamlessly integrate Lexus into this captivating narrative, reaching passionate sports and racing enthusiasts in a truly engaging way."
Through Mirriad's platform, Lexus is seamlessly woven into the fabric of the series via virtual integrations, amplifying visibility and affinity with audiences across multiple platforms. By strategically placing virtual integrations throughout a week of event coverage, Lexus aims to maximize exposure with a discerning audience, elevating brand awareness and engagement to new heights.
The 13-part video series can be found across social channels by NFL, Mundo NFL, NEON16, Cabra Sports and celebrity talent, offering fans an immersive experience like never before. NEON16 has been recognized as the #1 Most Innovative Music Company by Fast Company. Their expertise in creating compelling content experiences ensures that this collaboration connects with audiences far and wide.
https://www.einpresswire.com/article/713168607/lexus-revs-up-collab-with-virtual-product-placement-leader-mirriad-for-high-octane-miami-f1-race-week-video-series