Ultimate Products Share Price (ULTP)

BD, Yes looks good value etc, but whenever I've said to myself 'surely' about any company on the stock market, it's often led to disastrous investment losses.

These Broker targets are kind of meaningless unfortunately. Can ULTP show they are restoring profitability which is the big issue. Having said all that, I am kind of interested to buy should something favourable news wise come along.

The director buy wasn't very much IMO, so for me it's not giving confidence.

With brokers just reiterating a 80p buy rating and a director buying at 52.25p yesterday, surely anything around 50p represents a good buying opportunity for this solid but unfashionable bell weather.

.wealthoracle.co.uk/featured-companies

Ultimate Products reported stable Q3 FY26 revenues of £34.8m, unchanged year-on-year, against what management described as a subdued consumer backdrop for general merchandise and continued macroeconomic uncertainty. Trading reflected weaker discretionary demand, particularly within the UK retail market, alongside the group’s planned reduction in lower-margin third-party clearance sales. Despite flat overall revenues, sales of Ultimate Products’ proprietary brands increased 9% to £31.5m during the quarter, while overall branded sales rose 3%, highlighting continued progress in shifting the sales mix towards higher-margin owned brands including Salter and Beldray. Management stated that current trading trends are expected to remain broadly flat through the balance of FY26, although the group still expects full-year revenues to come in marginally ahead of market expectations, with profitability remaining in line with consensus forecasts...

.wealthoracle.co.uk/featured-companies

Ultimate Products has released a Q3 trading update, reporting flat revenues versus the prior year period. Sales of UP proprietary brands rose 9% in the period, and branded sales as a whole rose by 3%.

The announcement prompts us again to upgrade our FY2026 sales forecast by £3m, from £141m to £144m, as our original forecast now looks too conservative after a flat Q3.

On current trading and outlook, the Board notes a subdued macroeconomic backdrop and ongoing geopolitical uncertainty, and expects the flat trends seen in Q3 to persist for the remainder of the year.

The increasingly brand-led nature of UP’s business does not appear to be reflected in its rating, particularly on EV/EBITDA and dividend yield. Our fair value estimate of 165p/ share is based on 1.1x FY2027 sales, which we consider reasonable relative to UP’s peer group.

Read research note here: https://www.equitydevelopment.co.uk/research/q3-trading-statement-prompts-fy26-sales-upgrade

Ultimate Products has announced the appointment of Simon Harrison as incoming Chief Executive Officer for the Group, replacing Andrew Gossage who will move to a Non-Executive Director role.

Simon Harrison will assume the CEO role on 26 October 2026. His career spans more than 25 years in senior FMCG roles, most recently at Princes Group as CEO, and previously at Coca-Cola European Partners.

His appointment augurs well, reflecting both his proven execution capability and relevance to UP’s brands, notably Salter and Beldray.

In our view, this appointment should be seen as positive for both brand development and growth. We retain our fair value estimate of 165p for the shares.