RE: All about the data not the people7 Feb 2024 18:09
Going back to the stupid title of this thread:
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Commercialization is widely acknowledged to be a critical step in the technological innovation process. It is a very risky activity, as shown by the disappointing success rates for fully commercialized new products [1] and by the huge number of innovations that, although functionally superior to competing ones, turned out to be far less successful, mainly because of a poor commercialization strategy.
Moreover, commercialization is often the single costliest stage of the whole innovation process [3]; for example, Gillette spent about $110 million on advertising for its new Sensor in the first year after launch, while the total R&D expenses amounted to $200 million.
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The science is only part of it.