Member Info for simon1367

The shorts have increased to a massive 7.68% of stock. I concur with previous comment that possibly someone knows something adverse OR, more likely, they are betting that customers will buy cheaper brands in order to cut the cost of living. That will certainly impact to some extent but no-one knows how much.
The bad news is is that with such a high amount of shorting, there is no way this share price is going to drift upwards; more likely the opposite. One simply has to look at the trend / pattern of the ASOS shorting at this level. They may be some volatility and an opportunity to make a quick buck. On the plus side, I think there is more of a chance of a takeover for Fevertree than there is for the likes of ASOS. There are some very big drinks brands who I'm sure are having a look. One day FEVR will be bought out.

Retail sales generally declined in May following rise in living costs, and of course it has worsened since then. No surprise then that the shorters have increased to 7.30% as they anticipate ASOS sales, whilst holding up fairly well, will not be as much as expected. And so lower margins / lower profits. It will certainly get worse before it gets better. I don't see much of an improvement on price (indeed it will likely drop further) until at least this time next year. Hopefully the company has the financial strength and support from its bankers to see through a difficult time.

KGTrades, you are 'spot on' .....this share will continue to drift downwards. How many times do I have to reiterate that this stock is one of the biggest shorted shares at nearly 7%.......Boohoo has recently overtaken at nearly 8%, the 2nd highest shorted stock on the exchange. This is a nightmare, as a drift down is inevitable. If Boohoo drops (which it will) , ASOS will follow in sympathy. As for the Director purchases, particularly the CEO, I am not impressed. He clearly realises this is not really the time to buy.

I hate the term 'stock slam' with PIWORLD. It implies they're criticising the shares. In actual fact the last review was the opposite and extremely encouraging. The company appears to be on course for another successful year and yet languishes at 1.35p. Yes they acquired a small company connected to Russia but its small in relation to the overall business and they re-located staff to other countries. Games is a strong growth area and they're well diversified. I bought at 2.30p so am down but I'm tempted to average down if it goes below £1. It looks a bargain to me, merely following tech stocks downwards

I doubt very much that a director is going to invest while the stock is the 2nd biggest shorted stock on the exchange.
Meanwhile, why hasn't a CEO been appointed? The longer this question remains unanswered, the more the doubts about something amiss will continue. I see this share going absolutely no-where at the moment, given the existing pressures and what we have in store economically over the next year.

Yun, if you're referring to me, read my comments again. What I am saying is that this stock will be struggling in the short term due to various factors all against it, and that I suspect it will continue to drift down this year due to shorters getting their claws in as well as sundry profit warnings coming along. However, I believe ASOS, unlike others, will have the strength and strategy to see it through this difficult time and hopefully it will come out stronger as a result. And we really do need to see the appointment of a savvy CEO. The absence of one doesn't help.

After reading a cautious comment in the Telegraph over the weekend about the ''entire internet fashion industry being in trouble'', I'm surprised they're up by over 5% this morning. Such a volatile share with seemingly no logic in it's erratic share price. The shorters are honing in on the fact that the likes of Boohoo, Asos, THG etc, are too dependent on fickle social media; are easily blown off course by disrupted supply chains and high return of goods; and there are few barriers to entry leaving them wide open to competition. It was a route to fast profits but who wants to invest in it now? As the Telegraph said, there are now signs that the really savvy high street fast fashion chains could endure. Look at Zara, H&M, Next who have adapted along the way. They were never going to give in without a fight. I'm on a loss with ASOS. Am hoping to buy below £12 to average down as I believe this is one of the few online fashion businesses that has the ability to move forward over the next couple of years.

This is a tricky one. Stock shows signs of doing well over the summer royal celebrations, but this in my view will simply be a nice blip upwards in turnover which hopefully will translate to higher profit. However, why oh why is this a heavily shorted stock? The institutional shorters clearly see a weakness and usually come out winners. On that basis, on balance, I see a drift downwards in share price. I'm waiting to buy. I see this company being taken over in the next five years.

This isn't looking good despite a 2% uplift today. There's now a massive 7.18% being shorted on this. I can see this sector is out of favour but this either undeserved or something is amiss. No Chairman, no CEO.....things have got to start happening soon.

Nobodyyouknow..........They're probably charging stamp duty now. ASOS was until recently on AIM where you didn't pay it. As soon as it went onto the main exchange it is charged.

Jotelier...I continue to admire your positivity. With respect I believe it is premature. ASOS is now the second biggest shorted share on the exchange at 6.4%. There a re some big boys on the main shorters including Blackrock who generally know what they're doing. I'm ready to buy in to average down but I'm fairly sure the trend is still down.

The moment I read in the first sentence ''joint venture in ETHIOPIA'' I thought....NO THANK YOU.

Joteller, I admire your positivity. However something is amiss. ASOS has today risen to third place in the most shorted stock on the exchange at 6.16% of their stock. It is now more shorted than even BooHoo. Shorters clearly see this dropping further. They've got their claws into ASOS for some reason. Either they know something we don't , or it's an unjustified play. Unfortunately there are a few shorters in that list who normally know what they're doing.
There are lots of negatives at the moment which we all know about which are outside the control of the company but things which will eventually come good if the company have enough resources to see through short term difficulties.
However my big question is......why on earth hasn't a new CEO been appointed? Without one, it simply casts doubt in institutions minds.

Fireblade......you honestly think there's a chance of the share price at least doubling on the next update?
I'm afraid you are living in cloud cuckoo land. Yes, this will eventually come good but, with a bear market due, we're talking of a recovery taking probably two or three years in my view. Some people can afford to wait. For others, there's a painful decision to be made.

I'm looking at recent trades today. Who are these people / institutions buying one, two or three shares??? There are a couple this mornng paying £12.95 for one share!!!

I'm tempted at this price but with 6 big shorters totalling 5.60% of the stock (the stock is now one of the top 5 shorted shares on the exchange) , I simply can't risk it yet. The trend is further down unfortunately. These shorters are having a field day at the moment.

Clairesmith. looking a solid bottom? It broke through the £14 barrier....downwards today and just about ended up above £14. Depending on the overall market tomorrow, it may rise a bit, but generally it is up 0.50p, and down a pound on a daily basis. Admittedly shorters have reduced by 0.50% , but a large 4% of stock is still shorted. That will inevitably lead to an ongoing downward trend, particularly as there are very few positives in the short term.

Marshall Wace involved which depresses me. They nearly always bring the shares down. ....(asos and boohoo to name but two). ITV may have a rudderless leader, but it really isn't in bad shape as far as I can see. Underlying operating profit rose from £554m to £793m last time round. Okay, it hasn't got deep pockets like Netfix and co, but I think this has dropped enough, plus there's always the chance of a takeover.

I'm just wondering how far this shorting is going to go. It's risen from 4.10 to 4.67% last week. It's chasing Boohoo where the shorters are at nearly 6%. Two of the biggest shorting stocks on the market. Marshall Wace and the rest see big money to be made here. Forget about the fundamentals and long term prospects, there is only one direction these shares are going next week. It's just a question of when to buy in. Not yet.

Four big shorters now totalling 4.10% of the stock is worrying. Two brokers, Barclays and Liberum have cut their target prices to £21.25 and £17.00 respectively. How can Deutche still have a target of £42.50 and RBC Capital a massive £72 target? It tells me that no-one, even the so called experts, really has a clue which way this share is going.
My instincts and common sense tells me in the short term it is downwards, but with long term prospects looking attractive. I am therefore looking for an entry point to average down. Down 6% so far today so will probably bounce back a bit later on. With these shorts, I still see the trend downwards for a while yet.