RE: RE: 3.5m shares traded all day!!!20 Nov 2022 14:56
Trading4Good.
I respect your viewpoint but think you may be over-optimistic...... in my humble opinion.
Certain aspects which I touched upon before actually came from the horses mouth so to speak. I'll expand upon a few things below. So to say in generality that my comment was 'a load nonsense' I find bewildering.
For example, at the end of September Boohoo reported of a challenging consumer backdrop. They themselves admitted that they expected a revenue fall in the second half of the year after inflationary pressures, weakening consumer demand, 'substantially' higher return rates, and longer delivery times .
To emphasise the difficulty, the last update showed in Boohoo’s biggest market by revenue contribution, the UK sales were down as “the returns rate increased substantially”. Plus, rest of Europe sales were down slightly, and USA sales collapsed as extended delivery times across the Atlantic hit demand. I read in the last couple of weeks (I believe it was the IC) that insiders have said returns have actually increased further, although time will tell if the 'return charges' recently introduced will have the desired affect of slowing the returns down. Hopefully it will. (Asos too are having huge returns problems but have yet to introduce charges)
To put it mildly, the outlook short term (in my view 6 - 9 months) isn't very good at all given the company's own pessimism on consumer spending. And of course all of this was said by them well before the next 'spanner in the works' ...the Chancellor's Autumn Statement which will do sweet FA for consumer spending confidence. If anything common sense tells you it will put a further dent in fashion spending.
As I said before, since August they have been the most shorted London-listed stock, itself not a position that instils confidence. That's not nonsense either. It's fact and many of these shorters play the game very well and often know more than we do.
Numis analysts have noted that “a path to cash generation isn’t obvious” and concluded that “against today’s cost to serve, you wouldn’t invent the Boohoo proposition, and reinventing it doesn’t look easy”. So there's a lot of work to be done to rectify things. Hence why they think the short sellers are right. at the moment.
Trading4Good. I'll put a wager on that there will be a profit warning in Jan or Feb. I could of course be wrong but the way I see it, I'm more likely to be right.