RE: 10 Trading Days29 Nov 2021 21:11
Marshall Wace have been shorting this stock for ages. They're having a great time. Having closed out on about half of their exposure recently, they are now back to 1.60% of the stock. Being the major shorter, they will do whatever they can to get that price returning to around £22 at which point they'll do the same again at about £27/£28.
ASOS, in my view is a very well run company with a bright future. In terms of quality and governance it is, again my opinion, well ahead of the likes of Boohoo. However, it's margins are under tremendous pressure due to the present logistical problems, increasing costs (including inflation), and increasing competition. Black Friday is a disaster for these companies. Turnover isn't everything. Discount days cut margins even further. Heavy Xmas discounts will continue this year. It has been said that the high streets are dead. Some are....some certainly aren't.
I am concerned in the short term. With the news of some Covid restrictions being re-introduced, I was quite expecting the price today to rise today by a few points but instead it dropped by a few despite the rest of the market rising. This is uncomfortable territory.
I think if people hold the stock and are prepared to wait a year or two it might reap rewards. If you're looking to make to make quick money in that £22 / £27 range then maybe you'll be in luck.....that is if you can get in to deal on AIM when you need to. My entry point has been revised. Presently there are better opportunities elsewhere.