Pulsar Group Share Price (PULS)

Share Price.. 45.00...1.00 (2.27%) ...Bid: 43.00...Ask: 47.00...Spread: 4.00 (9.302%)

Market Cap: £61.02m

One of my AIM -62.37% losers .

Continually falling from January 20222.

23/6/21 Buy 119.6

7/5/25 placing 38p

RoyGa posted 12th January 2026 .

Pulsar Group Plc (formerly Access Intelligence) appears to be better off and strengthening its survival prospects through AI integration. The company has shifted from a generalist software provider to an AI-focused "audience intelligence" leader, which is currently driving major global contract wins.

Why Pulsar is Better Off

Major Global Contract Wins: In late 2025, Pulsar secured a multi-year contract worth €6.3 million with a global marketing giant, specifically because its platform could replace multiple legacy systems with AI-powered strategies.

Efficiency & Cost Savings: The group has implemented operational improvements expected to deliver over £7.0 million in annualised savings by FY25.

Revenue Resilience: Despite a "challenging environment," the company maintained steady revenue of approximately £62 million in 2024 and 2025, with 95–96% of that being recurring revenue, indicating a stable, loyal customer base.

Technological Leadership: Pulsar has introduced advanced features like Agentic AI ("Insight Agents") and "Narratives AI" to detect cultural trends and predict public opinion, positioning itself ahead of traditional competitors.

Key Survival Risks

Widening Losses: While revenue is stable, the company's loss widened in the first half of 2025 (to £6.9 million from £4.5 million) due to high restructuring costs and investments in AI.

Execution Risk: The board's outlook depends heavily on the successful global rollout of these large AI-driven contracts.

Competitive Pressure: Intense competition, particularly in the APAC public sector, remains a threat to growth.

In summary, Pulsar is using AI to modernise its product and cut internal costs, which has made it more attractive to large enterprise clients and improved its long-term survival odds despite short-term financial losses.

It seems that the restructuring cost savings are showing through to bottom line and new products/services beginning to enhance offerings. Good recurring income endorses the offerings too.

Keep up the good work and share price will reflect.

Theres a new product launch that might explain the volume.

Sheephatch just passed info Re big rise on TSX today on small volume. Strange, but could be something afoot behind the scenes. Suggest holders keep an eye on Pulsar on TSX and fingers crossed for sustained, or big, rises here. Very happy to be on this journey.

thanks for nudge Sheephatch

Richard Griffiths adds to CFD holding with another high volume day. PULS turned up on scanner for unususl volume again. He has to cover for costs and he's increasing his risk so I think it's indicating a lot of confidence something is about to happen but price flat lined though. Dyor.