Jaywing Regulatory News (JWNG)

15 Aug 2007 07:01

Digital Marketing Group PLC15 August 2007 Date: 15th August 2007 On behalf of: Digital Marketing Group plc (the 'Company' or the 'Group') Embargoed: 0700hrs Digital Marketing Group plcLaunch of New Digital Communication Division, "Noize" Digital Marketing Group plc (AIM: DIGI), the digital direct marketingspecialists, is pleased to announce the launch of its new online PR division -Noize. Noize will focus on the monitoring, analysis and development of online brandreputations to enable brands to engage effectively with online audiences. Thenew division will combine the collective, industry-acknowledged expertise indigital media and the talents of its award-winning on and offline PR team. Thedivision will integrate the skills of Cheeze, one of the UK's leading experts insocial networking and Web 2.0 with the online and PR skills of Inbox Digital,Dig for Fire, and Hyperlaunch. The division will be headed by Jamie Riddell,Director of Cheeze. Commenting on the launch, Ben Langdon, Chief Executive of Digital MarketingGroup plc, said: "In addition to our acquisition-led strategy we have always been committed tocreating new revenue streams organically through the integration of existingskills and resources in our group. Noize is the perfect example of this - a newdivision where the combination of the existing skills of Cheeze, Inbox Digital,Dig for Fire and Hyperlanch will create a powerful force in online brandreputation. This is a hugely exciting development and demonstrates thepossibilities that exist in a uniquely collaborative and integrated group suchas ours." - Ends - Enquiries: Digital Marketing Group plc www.digitalmarketinggroup.co.ukBen Langdon, Chief Executive via Redleaf CommunicationsRedleaf CommunicationsEmma Kane/Sanna Lehtinen/Susan Quigley Tel: 020 7822 0200 • For more information on Noize please visit www.noizedigital.com or telephone 01473 236 892. Notes to Editors: • Digital Marketing Group is not a "marketing services" group and willnever seek to make investments in traditional marketing services such asmass-market advertising agencies, packaging, design, or sales promotion. • Digital Marketing Group plans, creates and executes communicationsacross digital and direct media channels. By coupling this with databasemarketing skills the Group produces more effective digital direct marketing,higher brand-consumer loyalty and improved profitability for its clients. • Its strategy is to grow organically and by acquiring businesses withcomplementary skills in digital direct marketing. • Digital Marketing Group employs over 500 people with a marketcapitalisation of £76.23m (as at close of day 14/08/07). • Inbox Digital has enjoyed industry wide recognition having won theGames Category at the NMA Effectiveness Awards 2007 for their online game, 'Vivala volley'. Stan James commissioned Inbox Digital to create an online game topromote its betting services during the 2006 FIFA World Cup. The Awards wereannounced on Thursday 28th June 2007. • Graphico won the Travel Category at the NMA Effectiveness Awards 2007for the First Great Western consumer-facing website. Graphico created aseamless online journey from route planning to ticket sales, integratingthird-party information to create a destination site. The Group currently comprises seven complementary agencies: - Inbox Digital - plans, creates and manages end-to-end digital marketing campaigns. Further information is available at: www.inbox.co.uk- Dig for Fire - the largest direct marketing agency operating exclusively outside London. Further information is available at: www.digforfire.co.uk- HSM - combines outbound telemarketing, with digital and data marketing. Further information is available at: www.hsm.co.uk- Cheeze - one of Europe's leading digital response agencies and the UK's fifth largest search marketing specialist. Further information is available at: www.cheeze.com- Jaywing - a leading UK data services specialist providing both online and offline data and information services. Further information is available at: www.jaywing.com- Graphico - a successful full service creative digital agency with skills in mobile marketing. Graphico has a team of 70 people and is a member of the Direct Marketing Association and Mobile Data Association. Further information is available at: www.graphico.co.uk- Hyperlaunch - an award winning digital creative marketing agency,specialising in the media and entertainment sector. Further information isavailable at: www.hyperlaunch.com This information is provided by RNS The company news service from the London Stock Exchange