Last checked at 6 Jul 2009 07:20
Date: 6 July 2009
On behalf of: Digital Marketing Group plc ("DMG", "the Group" or "the Company")
Embargoed for: 0700hrs
Digital Marketing Group plc
Launch of DemographDMG
A research agency for the digital age
Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing specialist, is pleased to announce the launch of DemographDMG, a new agency aimed at providing digital research with a human touch.
Alongside and in combination with more traditional offline research methodologies, DemographDMG will offer a wide range of digital research services, including:
Web usability and accessibility
Digital pre-testing and concept testing
Online qualitative and quantitative research
Online brand health benchmarking and tracking
DemographDMG will operate from the Group's Sheffield office but will progressively establish a virtual network of digital research consultants around the country appropriately aligned with the Group's existing offices.
DemographDMG launches with several live commissioned research projects including a web usability study for AXA Healthcare, an online brand health benchmarking study for Thompson & Morgan, the market leading direct seed and young plant business, and customer segment investigative research for Travis Perkins.
Ben Langdon, CEO of Digital Marketing Group, commented:
"We think that traditional research agencies have been rather slow to leverage the rich communication advantages of the internet and other digital channels. In turn, many brands have become overly reliant upon the behavioural data delivered by standard web metrics. It is often not enough to understand 'what' and 'when,' there is a need to go deeper and understand 'why' and 'who'. DemographDMG is structured to answer the 'why' and 'who' by delivering rich, deep insight for clients to give them competitive advantage."
Commenting on the launch, Paul Stallard, Planning Director at DemographDMG, said:
"Now more than ever, brands and businesses need to be able to demonstrate that they understand consumers and their customers in depth and detail. This knowledge is key to winning the increasingly competitive commercial battle in tough economic conditions. DemographDMG will inventively use digital and traditional research methods and blend this approach to deliver this knowledge to brands. DemographDMG researchers have the added advantage of working with digital marketing practitioners day-to-day, allowing each to build upon the latest learnings of the other."
-Ends-
Enquiries:
| Digital Marketing Group plc | www.digitalmarketinggroup.co.uk |
| Ben Langdon, Chief Executive | via Redleaf Communications |
| Redleaf Communications | DMG@redleafpr.com |
| Paul Dulieu/Kathryn Hurford | Tel: 0207 566 6700 |
| Cenkos Securities | |
| Ivonne Cantu/Julian Morse | Tel: 0207 397 8900 |
Notes to Editors:
Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 600 people.
Digital Marketing Group is the UKs biggest digital marketing agency (Campaign Magazine Jan 2009).
At the heart of the company is Digital Brain - a process which enables the real time integration of "digital, direct and data". This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.
Digital Marketing Group's development strategy consists of three key elements:
"organic growth" - driven by growth within the acquired businesses and the application of a group business development programme;
"buy and build" - through the acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; and
the creation of new revenue streams from within the existing talents and resources of the group.
Publication quality photographs are available via Redleaf Communications.