Last checked at 6 Jul 2009 07:17
Date: 6 July 2009
On behalf of: Digital Marketing Group plc ("DMG", "the Group" or "the Company")
Embargoed for: 0700hrs
Digital Marketing Group plc
Launch of Digital Brain:Search
New service set to revolutionise pay per click search
Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing specialist, is pleased to announce the launch of Digital Brain:Search, a revolutionary pay per click search product.
Digital Brain:Search allows marketers to tailor their search criteria and expenditure based upon the value of each click in a consumer's journey to purchase. Traditionally, value is only attributed to the last click in the journey.
Combining DMG's paid search expertise and powerful data and smart statistical modeling techniques, Digital Brain:Search draws on pre-existing, non private data from a number of sources to identifiy the 'clicks' that result in an online consumer making a purchase. This information allows DMG's clients to target consumers at their first interaction point, rather than their last, through the purchase of informed, statistically measured search terms. It also allows companies to track the different paths consumers make to the purchase of an item allowing more accurate segmentation of target audience and the development of better informed on and offline marketing strategies.
In 2008, almost £2bn was spent on search in the UK and accounted for over 50% of all online advertising expenditure. Digital Marketing Group believes that Digital Brain:Search will significantly increase the efficiency of internet search and will be a major force in driving growth in this area.
Digital Brain: Search is already being used by one of DMG's major clients who has experienced significant improvement in paid search performance. Several more clients are due to start using it shortly.
Commenting on Digital Brain: Search, Ben Langdon, CEO of Digital Marketing Group said: "Unlike other areas of marketing, search engine marketing offers the opportunity to measure return on investment and dynamically change elements of campaigns based upon those returns.
"Digital Brain: Search helps marketers understand the value of all of a consumers' search interactions and will provide a better return on investment for every pound of paid search budget. It also creates improved insight into customer attitudes and motivations that leads to more sales, not only now, but in the future.
"We firmly believe that Digital Brain: Search puts the 'last click wins' debate to bed and changes the face of search. We believe it will be a major force in driving the growth of search and, with it, DMG."
-Ends-
Enquiries:
| Digital Marketing Group plc | www.digitalmarketinggroup.co.uk |
| Ben Langdon, Chief Executive | via Redleaf Communications |
| Redleaf Communications | DMG@redleafpr.com |
| Paul Dulieu/Kathryn Hurford | Tel: 0207 566 6700 |
| Cenkos Securities | |
| Ivonne Cantu/Julian Morse | Tel: 0207 397 8900 |
Notes to Editors:
Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 600 people.
Digital Marketing Group is the UKs biggest digital marketing agency (Campaign Magazine Jan 2009).
At the heart of the company is Digital Brain - a process which enables the real time integration of "digital, direct and data". This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.
Digital Marketing Group's development strategy consists of three key elements:
"organic growth" - driven by growth within the acquired businesses and the application of a group business development programme;
"buy and build" - through the acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; and
the creation of new revenue streams from within the existing talents and resources of the group.
Publication quality photographs are available via Redleaf Communications.
About Digital Brain
Digital Brain marries data stored and gathered offline with data generated online in real-time to determine the tone, channel, timing and content of the next marketing communication, enabling a brand to act precisely in line with customer knowledge and behaviour to present the most relevant offers at a specific point in time.