Jaywing Regulatory News (JWNG)

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Jaywing plc announces launch of marketing tech powered by AI: Jaywing Intelligence

Today, Jaywing plc has announced the launch of a new marketing tech that uses Artificial Intelligence (AI) and Virtual Reality (VR) across a wide range of marketing applications.

Jaywing Intelligence will enable marketers to make much faster, fully informed commercial decisions through technology that harvests, processes and analyses data. It uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms. Jaywing Intelligence also uses Virtual Reality for data visualisation to help bring complex analysis to life.

It is available now and already being used by more than 15 clients across a variety of sectors, including Sky, ITV, Anytime Fitness Australia and KPMG.

Jaywing cites wide-ranging applications for Jaywing Intelligence, such as driving real-time pricing changes in response to competitor pricing or an individual's price sensitivity. Other applications include intelligent approaches to lapsers, crisis PR, Pay Per Click advertising, social advertising, display advertising, attribution, influencer marketing and more.

Marketers will be able to access Jaywing Intelligence at a range of price points and functionality levels delivered as software, dashboards, a managed service or via an API. In addition, Jaywing will assist with implementation and integration with legacy systems and processes.

Martin Boddy, CEO, Jaywing plc, "I'm delighted that we are able to bring a set of genuine applications of Artificial Intelligence formally to the market, following the integration and further development of our existing technology with that of last year's Bloom acquisition.

"Artificial Intelligence is much vaunted and much discussed at present but with precious few delivering on its promise. We believe we are amongst the first to market in our field, delivering on our heritage in data science and collaborative approach to our deep specialist skills. Our tech is accessible to a range of potential clients across a range of applications, delivery mechanisms and price points.

"We are very much of the view that AI, and Jaywing Intelligence in particular, is a crucial enabler in the future of marketing that will lift our clients out of the complexities of execution, where there remains a significant data science skills gap that has to date hampered many taking advantage of the proliferation of data. Technologies such as Jaywing Intelligence, combined with their practical implementation, will allow our clients to refocus on creative and strategic thinking."

To find out more visit jaywingintelligence.com.

Notes to Editors

About Jaywing

Jaywing is a major data science-led UK agency that is listed on the London Stock Exchange. The company employs around 700 specialists in the fields of marketing, customer management and credit and fraud risk regulation and management. 1 in 10 is a heavyweight data scientist. Jaywing is dedicated to its collaborative approach that brings hand-picked teams of specialists to each client challenge across a host of sectors to connect powerful ideas, rich data and new technologies.

Financially, Jaywing reported revenue of £35.9m (c. $63m AUD), Gross Profit of £31.8m (up 6% on 2015) and growth of 7% in EBITDA on 12th July 2016. Its half-year results, released in November 2016, reported further growth with overall gross profit up by 11% and EBITDA up 18% compared with H1 2016. In April 2017 it indicated performance for 2016/17 is expected to be in line with market expectations.

In 2016, Jaywing made two strategic acquisitions of Digital Massive in Sydney (now Jaywing) and Leeds-based agency Bloom in service of its strategy for low-risk international growth through the distribution of products.

In March 2016, the company announced a major collaboration with world-class university Imperial College London. It will work with the College's Data Science Institute (DSI) to undertake a three-year research programme designed to measure, understand and predict people's emotional response to marketing stimuli, an approach that has been adopted into its creative methodology. The research involves the use of advanced technology, including the DSI's impressive Data Observatory facility and advanced neuroimaging kit.

Jaywing works with a number of blue chip clients, including Sky, Pepsico, 3M, HSBC, E.On, and Pandora.

About Jaywing Intelligence

Jaywing Intelligence, is the technology product offer of Jaywing plc, based in Leeds, UK. Jaywing Intelligence offers proprietary technology products, delivered as managed services, software as a service (SAAS), dashboards and APIs. Backed by a team of data scientists and strategists, the business has developed unique methods to automate the collection and analysis of huge volumes of data to make smart marketing decisions that drive results.

Clients include Sky, ITV, Anytime Fitness Australia and ADT.

The Jaywing Intelligence product suite

Jaywing Intelligence is a suite of proprietary technology products, which collate owned, earned, open and paid data sources to create new data assets (Almanac), and uses mathematical algorithms to deliver unique insights about customers and the market (Whisper). This insight can then be used by automated marketing engines powered by AI (Decision).

Almanac

Almanac collects any combination of data that is held about your business, market, competitors and customers from owned, earned, open and paid data sources. Almanac processes and combines this data to create an optimised data set, which can then provide a single customer view across multiple channels and allow for powerful modelling.

Whisper

Whisper is a collection of mathematical algorithms, built on dynamic graph theory and graph centrality, developed in conjunction with the Universities of Oxford, Strathclyde and Leeds. It takes the Almanac data set and produces powerful, unique customer and market intelligence that can only be uncovered using Whisper.

Decision

Decision is a number of Artificial Intelligence (AI) algorithms that test, evolve and learn how to optimise marketing activity in real time. Decision data is fed back into Almanac which enables Jaywing Intelligence to optimise budget and marketing opportunities in real time to out-perform manual and automated marketing tools.