NHS to advertise.20 Nov 2006 09:50
NHS TO ADVERTISE,
According to the news the NHS is going to be allowed to advertise.
Just watched an advert for a hospital in the USA. It was slick and smooth.
Obviously as USA hospitals are run for profit, out there advertising has to be.
Whilst in general I think that in this country it will be a waste of our money, as if you need treatment and cant afford private, its the NHS or the NHS, I do feel competition, because that is what it will be, could be the push that makes hospital trust management get their heads out of the sand.
If one trust can show they can bring down recovery times and therefor overall hospital stay times it must surely bring more customers/patients to that trust.
Competition is a great motivator.
Lets hope these managers look to developments such as the CardioQ as a strong selling point.
No doubt the trusts will put their advertising out to the professionals, who I am sure will look at every selling angle there is.
No doubt statistics re operation, success rates, recovery times, quicker discharge times and lower re admissions, all documented by the CardioQ trials as better if CQ used will be publicized.
Although it has not yet been decided what these adverts will be allowed to contain, it has already been stated that the more patients treated, the bigger slice of the money pot they will receive.
Can any NHS trust risk lagging behind.