RE: Market Research8 Nov 2018 11:36
Ha ha but right. They need to be fresh, crisp. You go into Costa and there are a few cakes, some of which are nice (such as Tiffin, which they knock out at about £2,50). All Costa cakes are a) overpriced for what they are (they did sell individual Lindt balls at 50p each at one time!) b) nice(ish) but obviously factory produced. There is definitely a market for something classier and away from the unwashed hoards (sorry if that sounded snobby!). The fact that PV is not a household name is in a way an advantage because it has a more 'one off' feel at the moment rather than being a chain (which realistically it is).
I haven't yet tried anything other than a coffee at PV, but may go to another branch, Shrewsbury, and have something to munch.
Sorry if I'm sounding like a (very) poor mans Jamie Oliver here but if I'm going to put, say, 5 or 10k into this I want to see what the offering is. £20 on a few coffees may save a more expensive mistake later on. I usually invest in minerals or oil companies and its not so easy to visit their operations!