RE: The £1 Billion bid.19 Oct 2021 10:52
Morning, I agree with a lot of what you have put here, however I am slightly more relaxed about the Medusa Marketing.
They only have rights for consumer sales, other companies are looking after business sales.
Once, if, will they ever, get HUA, it’s a straight greenlight for Medusa to leverage their relationship with BooHoo and have an exclusive promotional card for Affidx in every parcel sent out from BooHoo. They will probably also use their army of influencers to get behind this test. Instant massive reach with a core target market.
Branding of the test will be key for building and maintain market share with this audience.