RE: Progress3 Jun 2026 12:09
Honestly, I’d treat it as a yellow-to-red flag, depending on what they are posting.
There is nothing wrong with a listed company posting photos, site progress, equipment arriving, community updates, or general operational colour. That can be normal investor relations.
But if they are using photos and vague “nearly there / great progress / exciting times” posts to move sentiment without putting hard facts into an RNS, I don’t like it.
For a UK-listed or AIM company, the basic principle is that genuinely price-sensitive information should be disclosed properly and fairly to the whole market. The FCA describes inside information as non-public, precise information which would be likely to have a significant effect on the share price, and says one proper route for public disclosure is via a regulatory information service. AIM Rule 11 also says an AIM company must notify the market without delay of new developments that are not public knowledge and would likely lead to a significant movement in the share price.
So my view is:
If the update is not material: fine, post the photo, but investors should not overread it.
If the update is material: it should be in an RNS/RIS announcement, not hidden in social media crumbs.
If it is being done to “tease” the market: that’s poor governance at best and potentially dangerous at worst.
There is also specific guidance around AIM companies and social media. The key point is that publishing via social media is not a substitute for a proper market announcement, and if a company leaks or drip-feeds price-sensitive information to condition or move the market, that may constitute market abuse.
From an investor point of view, I would discount teaser posts heavily unless they are backed by formal announcements with measurable facts, such as:
production start date
tonnes produced or shipped
cash received
signed offtake
regulatory approval
plant commissioning complete
named counterparty
revenue guidance
updated financial impact
Photos can prove activity. They do not prove commercial success.
The blunt answer: if a company keeps using social media to imply progress but avoids RNS-level detail, I’d assume either the progress is not yet material, not yet confirmed, or they are trying to manage sentiment without being pinned down. None of those are brilliant.