RE: Santan Dave & Stormzy30 Jul 2021 11:13
I agree that the SP could eventually go over £100 Jack, I just think it may take more than £500m EBITDA and we might need to be debt free so its going to take time. At the end of the day, that's why I'm invested though, because I see us being comparable with ferrari in the future and that includes the SP. Ferrari only sell about 10000 units a year, which we could easily get to with the new cars that are in the pipeline and our excellent marketing. F1 will bring in lots of new customers and I think the rap video by Santan Dave and Stormzy is genius for attracting new customers from the younger generations. At the moment, a big difference between ferrari and us is the average selling price of the cars, theirs being far higher, with much higher profit margins. No reason why we can't get there though...ASP will be driven up massively with mid engine cars and TM is driving efficiencies via Project Horizon which will increase profit margins. I know people get bored of me saying this, but we are on a very long road with lots of potholes along the way. But the treasure is waiting at the end of it. I'm no expert of course, these are just my honest opinions :-))