RE: No real problem24 Nov 2021 12:14
Mainly for #Alboumphoto from myself after thirty years at this game, and yes I have to agree with the first sentiment, but such is life on boards. This is just non-ramping from someone who bought both too early from August 2018 - albeit with some nice dividends - and at the right time pre-Brexit and pre-recent figures, the second one was simply because they had been worn down too cheap and the short sellers on shorttracker.co.uk & FCA - the last public one (>0.5%) the hated and determined Marshall Wace disappeared in June.
I tend to buy more value shares (eg AV. last Monday) when things get cheap and stay outside the main short sellers' lines of sight, at least for FTSE-350 companies, as I had a clear winner with DCG funding me a complete year's ISA allotment when bought out and excellent reliable dividends while I waited - some in the city just regarded the company as boring, fortunately the Canadians in the industry knew better!
If you genuinely feel that the story here is poor or that we're reaching the top of the long-term or medium-term advertising cycle or the studios will disappoint then indeed sell out - I don't hold those opinions. If things genuinely deteriorate then Marshall Wace plus more competent short sellers (Odey etc) will be back but they're not.
You may be equating share drift to someone knowing more than you and assuming it will continue, but you've either got to be able to stomach that or watch your holdings less often so they have time to grow and harvest on their costly investments. The drift can be for many reasons outside of ITV control - index funds selling when the FTSE100 drops, Euro rate, US Dollar rate, the idea held by some here "sell while a small captial gain exists", momentum following, fashions in growth versus value, fashions in different sectors, the fact that ITV is listed in London which for established businesses must "attract" some of the lowest price/earnings multiples in the developed world.
In summary, I'd rather buy a good company at a good price and get it right two-thirds of the time (with most of the rest fine after five years) than buy a very good company at an expensive price - as they often are. Enough for now, good luck whatever you choose.