As a general market comment, the most vulnerable and exposed are the smaller 'aggregator' type players, these are imo the most damaging too. In essence they plug themselves into an exchange in the hope of undercutting the competition ultimately driving down CPM's for everyone else.
This strategy no longer seems to be working giving the massive reduction in traffic, quality is now the dominant driver.
Aggregators may also start to lose out from a technical stand point, being out bid during… Read More
This sort of thing scares the **** out of me. Yes, it proves the validity of the space. But how any players can there be. And the competition is solid and have LOTS of funding. Are we too small? are we going to get bought out at silly price? Or can we grow quick enough to become a big enough, stand-alone operation?
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