Thanks to Shroder I like the last comment:- ----------------- Yahoo Makes a Splash by Joe Resch 1/28/15 During the latter portion of last year, Yahoo made quite the splash in a pool of advertisers by agreeing to purchase the video ad platform BrightRoll, which took them from their increasingly stagnant place in the lower end of the hierarchy of advertisers all the way back to the top tier. The acquisition repositioned Yahoo as a major player once again. This move served as a ‘check’ in the global chess game of advertising by showing companies like Facebook and Twitter that Yahoo still has considerable muscle to flex. As we all know by this point, mobile advertising is the way of the future … at least until the next big thing comes along. The rise of mobile is akin to video’s emergence back in the old days of display advertising, and with budgets shifting to be spent on mobile campaigns and focused on mobile ad units — $45 Billion by 2016, an all-time high according to TechCrunch — its future significance is abundantly clear. Here in early 2015, Yahoo is once again making headlines, as projections now show that Yahoo is likely to surpass Twitter this year and become the third largest mobile advertising company behind the perennial overachievers, Facebook and Google. CEO Marissa Mayer’s new plan of action seems to have caught the attention of industry analysts. With mobile advertising as a subset of one of the biggest markets in existence, it will be a very important year for Yahoo and, indeed, the mobile industry at large. Correspondingly, AdKarma is making huge strides and pushing to establish ourselves as the premier SSP for mobile video.
Thanks for all your efforts. It is appreciated. Good to know that Dan is hard at work as well. Best Wishes.
RE: A bit worrying
and twitter likes on blinkx.com are still going down by about 10 a day!,. wowza,.
yeah interesting but what part does blinkx really play in the scheme of things?,. i suspect the agreement have unlimitted access to direct play media partner content and stick it on smaller web sites wanting a managed video solution,. adding premium targeted adverts and sharing revenue with said partners. the question is,. who are the smaller web sites?,... moms net and such? doesnt sound good on the face of it,. have you checked out moms web site but a massive amount of niche websites are wanting good quality inventory and its growing massively. if blinkx can get a decent foothold then who knows. boom or bust i guess, another year max.,
RE: Copied from III website,
hahahha you believe this bullocks,. probably BE,.lmfao,.
Thanks for all the time and effort you've put in on behalf of communicating with Dan. Deeply indebted to you.
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