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my feeling on the 50/50 is that I think the Sp has an even chance of rising or falling on the update. The market in any event (I think) will defer judgement for at least another 6 months

the mattress market is huge and bitty hence the potential for new players to come in and radically change the way its been done in the past. This, at this stage is irrelevant to EVE. Its the same as a new restaurant Chain opening, huge market, everybody eats out, but it does not mean it will be viable does it?
(On another matter did you see XSG RNS this morning?)

Hi DD, when I said every machine I was just referring to the machine makers that XSG have already done licensing deals with. As you rightly say, you would market it as benefit.
Blimey if the legislation changed to make it mandatory... well.....that would be something!

Hi DG, I just don't think it is sinister or remotely clouded as you make out. I know I am banging on a bit (quite a lot probably) but there was a lot of info in the last statement only 6 weeks ago. In interviews since, CC has re-iterated where EVE is at present (losing money remember albeit not much), so trading close to breakeven, unable to forecast future sales, concerned that the market will soften.
(I don't know if this will be a shock to anyone, but companies routinely employ 3rd parties to "review " their products on Trust pilot and the like), so I am personally wary off a sustained uptick in reviews because its more likely in my view, that these are manufactured to increase.... sales….
Heres a thing I would like to know. What is the profit margin on mattresses? They are losing a £100k per month, how many extra need to be sold to cover that or what % of sales would need to increase to get there?
Where is the breakdown in sales on ancillaries (pillows. toppers etc to actual Mattresses.) What is the returns rate?
These are the nuts and bolts that we all need to know and understand to take a view on what EVE's viability is, and I for one don't know any of that.

Hi DG, I just think it is a 50/50 deal right now. The SP could go up maybe 50%, or drop to under 1p
All the more positive messages continually posted here are either unsubstantiated from known facts or are making assumptions that are not related.
Just because Emma is selling loads more stock does not mean EVE are growing at the same rate. Just because online shopping is booming does not mean EVE are benefitting.
In a recent previous post I said
"with improving trading in April continuing into May, after the disruption of the initial lock-down period from the middle of March." How bad was the disruption March? So trading improved in April and May, but from what to where?"

To take a further interpretation on that, So, disruption in march with improving trade in April. How about the initial disruption carried on well into April( does not say it ended in march did it?) Maybe the very last week of April saw a pick up and therefore allowed the "improved trade in April" to be true?
All statements from directors will spin the positive,they will never be downbeat/realistic, of course they will, but as I have demonstrated with my take, which is reasonable (although it might be wrong), shows how ambiguous the statements have been thus far.
I don't think EVE are going bust or anything like that but I am expecting (as was prefaced by CC), that forward sales are likely to be under pressure and are impossible to forecast. The upbeat bit will focus on cash at hand and tight control to weather the future uncertainty. Eve's time may come, but I don't see this update being the one for now, maybe 6-12 months I'll take a stake (or sooner who knows!)

Well, I got over excited then! Ha!

Thought the SP would open much higher than it has and has actually fallen back a bit, still the day is not done and it may take more time for a wider audience to pick up on this. The particularly good news is that as I recall, it is a relatively inexpensive bit of kit to add to machines and now it has been reviewed as the BEST there is amongst the competition then it should be added to every machine from now on... shouldn't it?

As I have often stated I have been in and out of EVE over the last few years and it must be obvious to all that I am looking for reasons to buy in again.
I try to be objective, neither pessimistic not optimistic.
Its is instructive that people will take the same information but come to different conclusions. It displays (and I include myself), that we tend to hear what we want to hear, and thats ok to a point but what we are doing here is risking hard earned money. So I try to offer a genuine alternative to what many here seem to believe that this is a no-brainer, completely oversold, 10 bagger, just about to happen.
Even though just 6 weeks ago the market went... umm… not so much....So I (I think) reasonably ask what could have possibly happened in 6 weeks to transform the company?
As to helping others, well I suppose yes, guilty, I am because I am passing on my experience in the hope that it will help people make money. Otherwise what is the point of anyone posting here? (or on any board). The danger of these boards is that they just become echo chambers so an alternative view, if it only helps your thought process to confirm that your initial purchase was correct cannot do any harm.
As for ulterior motives, there is no earthly way any poster on any of these boards moves the dial a micron of the SP of the stock they are discussing. So not guilty in principal and certainly not in effect!
And finally imo , never allow whether a person is invested or not to colour your thoughts on their opinion. Not only is it irrelevant but you don't actually know. (I have told you I am not invested but maybe I lied and I do hold the stock.... does that suddenly make my views more acceptable or allowable?)
Anyway it makes for a more interesting board with different views doesn't it?

well, that's very good news! At last some concrete forward progress. It should now make the inclusion of the product a no brainer in washing machines going forward. Should also get XSG noted in general new bulletins.
It feels like take off! (or if we don't then I give up!) Should pass 1.70p fairly easily I would have thought.
Certainly I would expect an active day today which yesterday was hinting at. It might take a while for the news to filter through (see what I did there) to more general investors but at least the XSG PR dept have got to something to shout about!

I think what CC will say, (because she has already said it) is that it will be difficult to predict sales over the next 12-18 months. That there could and is likely to be a drag on sales due to the upcoming recession and high unemployment. (That struck me from the interview that was posted here- She seemed genuinely downbeat from what she sees coming down the track. )She says she will not change the way the company is marketed at this stage as the brand is not powerful enough. So more of the same and really its got to be hasn't it? its only been 6 weeks since the last update?
I think she flagged cash burn up due to bringing forward planned advertising spend (which could be cover for not enough sales) and that coupled with the down beat forward outlook means nothing much will change. I think this is still 12 months away if ever, from real progress.
However what that means for the SP is anyone's guess!

all that is true Simms but what do words like "strong" mean? phrases like "overall revenues are in-line with the Board's expectations" mean what exactly? what were expectations? , "...with improving trading in April continuing into May, after the disruption of the initial lock-down period from the middle of March." How bad was the disruption March? So trading improved in April and May, but from what to where?
This opaque message was not released by accident. PLC's have to report immediately any material difference in profit forecasts from their last update.
Had there been a material improvement, actual figures would have been produced, the last update was very much a holding exercise, I see nothing thus far to suggest that the next will be different. But you do, and that's fine because it takes at least 2 to make a market. Good luck

indeed it is, very tight spread which for this stock is unusual. Can it hold at this price...? but at least now its close to the 1.40p breakout level which then opens up 1.70p again. Certainly there is activity after quite a spell of … well.... nothing...
Better use that normal investing tool and cross our fingers....

Accept she had the opportunity in the last update to be more straightforward on sales, she did not have to be "reserved" then but as I said at the time, April was in her words disruptive (ie sales fell) May, they bounced back and overall the average loss per month was £100k, why this has to be interpreted any more than that is, is risky. What you are assuming is a nudge nudge , wink wink, attitude on improved sales beyond indications when she has gone, imo, out of her way NOT to do that

CI, I would remind you that woodford has been out for some time and the SP has not moved. The update before the last recent update, quoted B/E on Q4 before fixed costs and the SP has not moved (much). The last update confirmed that trend with a limited cash outflow of £100k up to and incl May and the SP has not moved.
If it turns out that the last 6 weeks have seen Bumper sales, then CC has deliberately played down this trend with the various reserved comments about future sales, Inches yards etc etc in interviews and statements that we all know about. So yes, it might happen but there is actually no hint or indication that it has. (In fact, the opposite, so I disagree that its a "No-Brainer" as still we wait to see if it is a viable business model, again this is nothing to do with online shopping trends, its just about EVE as a going concern

I think its being dragged down by DC. as they had disappointing results this morning and although not identical, they share with halfords the mixture of online and actual stores. When the knee jerk reaction wears off I imagine hfd will rise again as the actual, real differences in the 2 business model are re-examined

I Do agree Simms, its knife edge stuff! Could go one or the other, but at the risk of repeating myself I just have this nagging feeling that the update will just be similar to everything else she has said, namely, inches not yards, unsure of future trading pattens, good progress, plenty of money to see through the next 12-18 months etc etc (which is all true. of course) but I am just unsure that this is the "breakthrough" update. Just like the last one, maybe a spike and then settles back down into the trading range. Anyway, not long now, GLA

i'm all for discussing the SP but AVCT is not day trade material. The spread is too big and the amount shares available is too small not to be relatively easily manipulated if it was wished to be so manipulated. It does have volatility going for it but without the rest its not a suitable candidate, given that there are so many other opportunities about and it is further negatively skewed as day trade fodder the type of business it is that the SP could be moved dramatically by an RNS's that are both imminent and potentially, many.

Hi Simms, I think that is quite right, so why, after an update of only 6 weeks ago confirming what you say has the sp not moved? Or did the update 6 weeks not confirm that?

Absolutely right Bish, nothing to do with what I or you want, its what the market will make of it and that's interesting in itself because, when we says things like "the market...blah blah.." we are referring to, maybe unconsciously but, an independent, unemotional blob, machine-like really.
It is far easier than people realise to become strongly emotionally attached because they like the product and what it represents (the power of the brand and all that), and would see themselves as disloyal to criticise a company they like and have shares in. And if the results are actually poor, I am confident some will make "excuses" for that and talk themselves into holding for longer or even topping up, even though the reason they bought the shares no longer exist.
That emotional dependence is strengthened through time, so the longer you hold the more reluctant you become to sell and you tend only to sell when the SP has fallen so there is an emotional pain of loss to contend with as well, all conspiring to ignore the rational self and give into the pleasure of the emotional self. Then if the SP falls further the pain is intensified because the financial loss is greater and you beat yourself up on the fact you "knew" you should have sold earlier when the SP was higher.
Its a game for sure.....

Mapp, there is nothing special about aim other than its slightly less regulated and cheaper to be on than the ftse, however if AIM is so cut throat, then don't buy companies that are listed on AIM.

All this cobblers of "Protraders pouncing".... they buy shares they sell shares, they don't see who they are buying them off and who they are selling to and what "pain? What are you talking about? They might have bough a ton of shares today at 120p from someone who paid 100p from them a month ago and has just made 20% in one month. This is what I mean by pejorative claptrap. Pouncing tigers, stealing and inflicting pain on muppets. (so anybody and everybody who sold today was a muppet?)I mean really ,read it back and take a breath. You have simply no factual idea about anything in that statement, its just a fantasy of baseless assumptions you have that you felt the need to share.

I was in prior to the last update and got out as the spike started to fall back on the day of the release of the update and made a modest profit. And then subsequently had a feeling that something more exciting was afoot and got back in again expecting this update to be better still (and it may well be, I have no inside knowledge), but the lack of movment in the SP dampened my enthusiasm and the more of my own research and conversations I have had with various others made me think there are better places for my money in terms of risk reward, so currently I am out.
I just think as I have outlined, I have gone full circle in my expectations from it, may actually take off, to more of the same holding pattern.