RE: Digging into the Trust pilot numbers17 Jul 2020 10:31
the challenge for EVE is to get to a critical mass of sales. As I have said before it is very expensive to be an online company. The cost you pay to the googles of this world is basically extortionate so EVE will have cut back on that aspect as well as working much harder on review sites because , as can be seen even on this board, there is a willingness to believe that these reviews are genuine, so its free advertising, which if you come from a marketing background is very tempting.
CC obviously recognises this and wants to build the brand image because that's the way you get to and beyond breakeven with sales without having to effectively "buy" the business through advertising which is the recent history.
That's why its "inches not yards". So Eve is still going uphill, but once the profit starts then it should accelerate disproportionately.. The one area I know little of, but a bit, is the French market. again, very disjointed and ripe for a big brand to overwhelm many, many smaller suppliers. I would like to hear more about how EVE are doing there and am encouraged that they recognised that market initially and when the pullback came, stayed with a presence in France.
If June (and maybe May,) actually traded profitably with no caveats, then that would be a substantial, substantial goal achieved.