RE: Why are they playing it down22 Sep 2018 19:49
To answer my own question: So why are big investors not buying or selling after a briefing in London:
Just imagine company A is worth about £450m. They want to merge with SEE as they are involved in similar industries and want to be more involved in automotives. To merge as equals SEE would be worth £450m. Say 20p per share. Company A offer 1 Company A share for every 12.65 SEE shares. Big investors are happy they will eventually get all the SEE value via the new company. Private investors are not too unhappy they get 20p equivalent per SEE share. Lots of Private investors drop off the share register. The directors get 2.9x what they had, plus any new perks. OEMs & Tier 1s know Company A so they are relaxed.
Some directors may already have shares in Company A
Directors recommend , Big investors vote yes, PI vote yes
Strategy by used by Company A.
Get the SEE price down so the offer looks more attractive to Private Investors. Perhaps we can get a market maker to pull the price down.
If the SEE directors play things down a bit the price will not go up, may go down, that will make 20p sound better.
The big funds will get nearly 3x more than current price now with more to come. (Double what it was last month.)
After the deal is completed the new shares may drop as PI sell off but then we can announce Toyota & FCA and the cash from autonomous vehicles and the share price of the new company will rocket. Big investors happy. Directors can ask for more shares. Some PIs happy to sell at equivalent to 20p, some happy to stick with new company and new management team.
Just need to decide what to call Company A !