RE: Balance sheet strengthening10 Jan 2019 10:44
smartie I genuinely think he wouldn't have needed to be a magician to produce decent, or at least average trading figures for this year. Sergio's words in the annual report "we have learnt from the mistakes of last year"! they had a budget for a TV advertisement campaign and invested in a new product range and still dire. Look at the timeline and figures since he has taken over and how sentiment has changed towards Debenhams. If we had achieved a decent, not great, but mediocre Christmas trading result it would have put debenhmas on a much better footing