RE: Hmmm…2 Mar 2022 16:21
Looking at the Hardman report they estimate there are 550 accrufer users now and for 2022 this is estimated to increase to 11k and in 2023 45k and 2024 120k. With each user generating $1k (4 months at $250 p.m) the revenues are clear.
I'm not sure where the 550 figure comes from (i thought we had 2,500 users, or maybe this is individual prescriptions??), but doing some quick excel sums, if we use this starting number and increase the users by 10% per month - so 605 in Jan 2022, 665 in Feb etc i get a total of 12k users in 2022, 40k in 2023 and 127k in 2024. So 'all' we need is a 10% increase per month for the next few years.
Is this achievable? Well we only have got 10% of the 4k target clinicians to prescribe the product so far, so we have another 3,600 to go after. The top 100 alone write 1,000 iron prescriptions per year . Getting 20% of this market is 20k alone.
Then there is the estimate that users will be on accrufer for 4 months. I think this is quite conservative. Many of the targeted customers have underlying health issues e.g. CKD, so i can see them needing iron supplements for years, maybe not continuous, but certainly more than just one off courses.
What we do need to see now is firm evidence that the prescription numbers are increasing every month