SAGA a Brief History. 1951 - 2020.26 Apr 2021 09:38
This is why I am here.
- 1951. Founded by Sidney De Haan.
- 1984. Passed to his son Roger after his father's retirement.
- 1990. Took Private by Roger.
- 2004. Sold to his Management for £1.35bn.
- 2014. IPO with an over inflated Share Price of £1.85 (£2.1bn Mcap).
- 2017 RNS. Profit warning.
- 2019 RNS. Results showing a huge loss.
- April 2020. The losses were caused by Impairment of Goodwill and the Management losing its way. Covid created the perfect storm resulting in the Company losing 95% of its value.
- Oct 2020. Prompted by a failed PE bid of 33p (Old money) valuing the Company at roughly £370m Sir Roger on his white stallion re-entered the affray and came up with the following 5 point rescue plan :-
1. Rejoining the board as Chairman & implementing a new strategy for sustainable growth & profitability. All other directors also taking up pro-rata entitlements.
2. Share DILUTION at a rate of 5 new shares for every 9 existing to raise £140m (net) swiftly followed by a 1 for 15 share CONSOLIDATION.
3. Paying off £40M of revolving credit along with £64M of an existing £134M loan and extending the balance of £70m to May 2023. Available cash £36m.
4. £100m undrawn revolving credit facility remaining available until May 2023.
5. Investing £100m of his own cash in the fund raise at a premium (£2.78) to retail share price.
- Insurance & underwriting sides are now performing 'resiliently' and will grow as emerge from Covid.
- Travel side on hold due to Covid but set to resume Q2 2021.
- Significant actions to reduce operating costs have been taken and the cash 'burn' for the Travel businesses is expected to be in a range of £6m to £8m per month which includes all operating and financing expenses.
- Cruises, will incl pre-screening of passengers, & extra safety provisions onboard. Two mid size cruise ships, each capable of generating £40m EBITDA per year (£80m pa total).
- Mainly over 50's customer base, with strong loyalty, & fastest growing & most wealthy component of the population.
- Approximately 80% of SAGA’s underlying profit is from the Insurance and estimated to be valued alone between £1bn to £1.6bn.
- MCAP Today (April 2021) £511m compared to £560m in Jan 2020 (preCovid) and £2.1bn in 2014 (IPO).
Additional reading:-
Where Saga began...
https://www.kentonline.co.uk/kent/news/how-one-man-built-a-travel-empire-243059/