RE: Nice big thing12 Feb 2021 16:14
I agree with your last comment, AngelMarbles. Whilst understanding this is a relatively small company, the website looks like something you'd create if producing your own blog from home. I do appreciate that somebody probably gives up their valuable time to update the site and on a limited budget. However, the company needs to do much better on the PR front, website included and especially online via the likes of social media and Youtube where they, a self-professed as "Leader in Applied Proteomics and Peptidomics" currently have virtually no presence whatsoever. The main offerings seem to come via the occasional RNS or through pointing us in the direction of secondary articles from other published sources. What do I look for from a company in a dynamic industry on the PR front?
1) A website that includes fairly regular, interesting and informative content and Presentations (Video and audio). Any movement from what we have at present would be helpful.
2) The same presentations posted to other digital platforms.
3) Interviews with the CEO when key news is announced with the likes of "Proactive Investors" and "Directors Talk".
4) Utilize Twitter, Facebook and Instagram to regularly remind prospective and current investors of your existence.
5) Take part in the various webinars available to them in order to publicise the company.
This may sound like a lot of work but it doesn't need to be once the workflow and some decent contacts have been put in place with some money spent. I'm not even sure if this company has a PR firm? Either way, they'll need to improve under the new CEO if she is serious about bringing "shareholder value". I wish her well.