Laura Ashley a lifestyle brand17 Aug 2018 11:32
Looks like MUI is serious about making Laura Ashley a lifestyle brand (adding hotels, spas, tearooms etc.).
MUI reorganising and it appears LA will be (remain) one of their core businesses.
Good news imo.
MUI chief executive officer Andrew Khoo Boo Yeow:
“As for the business transformation part, Andrew reveals the group is steering all the brands under its umbrella towards a “lifestyle concept”.
To me, it is not just about owning a collection of established brands, and not just about being in the retail, hospitality, property or food space. We want to start becoming a lifestyle business, and tranform our brands in line with that direction,” he explains” (...)
“According to Andrew, retail and hospitality will remain the driving engines of MUI’s business, but the way these segments grow will be lifestyle-based, as the group seeks to find a unique selling proposition that works.
For its Laura Ashley brand, for instance, the transformation towards a lifestyle concept is already evident in the United Kingdom. Besides women’s fashion and home furnishing, Laura Ashley now operates cafes and hotels business.
The next phase for Laura Ashley, Andrew reveals, is to venture into the spas business.”
HTTPS://www.thestar.com.my/business/business-news/2018/06/30/rebuilding-mui/
(Posted by greedfear on advfn)