RE: Fundamentals10 Oct 2022 18:50
Not the best day. It certainly looks as though bots have got the upper hand. But the continued decrease in share price over a sustained period of time suggests to me that a large player is selling out. If this is the case the sp could conceivably fall to the crazy levels that some have been speaking about e.g. 25p (£350m mcap). No-one thought £1bn, £900m, £800m... would ever fall. And yet the mcap is now bouncing off £400m. Until the seller stops and/or another fund decides to take a serious stake the share price could continue on the same trajectory. If it breaks £400m then I'd sadly £350m is the next stop. I'll be taking another 300k tranche if this occurs.
As many have pointed out there's no known reason for the fall unless everything that's been shared is untrue. MM won't just lose his company, name etc., he would also likely end up in jail. The chances of this being the case I'd say are zero. And Lord whatever the f@ck his name is would be sharing a cell with him, and would also have his name tarnished, and out of pocket 7 figures. Very, very unlikely this is the case. I think there's a better chance there's a persistent seller aided by bots, or it's a short attack in the run up to results. If the latter then you'll see the price spike a couple of days before results. They're absolute bottom feeders these funds.
Company needs to be clear on its cash, debt, net debt and cash burn in the next update. It needs to reassure investors that free cash flow neutral next year is a given. Mgt need to buy more shares. And they need to put their f@cking prices up. The entire city and most PIs think their 'lower than inflation' rises are idiotic, which they are. There is no basis in this being able to grow market share. They need to put them up and make a point of talking about growing their customer base, protecting margins, and cutting costs. We used to put our prices up before every major npd launch or mkt campaign. Guess what, we grew our customer base from the npd / marketing, and supercharged our share of market due to increased customers and prices, resulting in bigger profits. F@cking imbeciles think that cutting costs will grow share when you're not competing on price. It's not like Whey protein is cheap anyway. Anyway, the way this company is being taken down deserves a royal commission. Quite disgusting how funds and journalists are destroying the company and its shareholders. Hopefully a better today tomorrow for everyone. GLA