RE: New Brunswick, New Jersey9 Feb 2023 13:10
I wouldn't laugh if I were you Professional. I did as you suggested and visited the Ashfield Engage site, where in I found the guts of what is involved in pre-launch activities. It is an eye-opener. What part Ashfield, or the company plays in this list of activities doesn't really matter - what should stand out is the overwhelming amount of work required before launch.....here's a flavour:
"Despite all the changes in the market over the past two decades, one constant has been the ‘six-month rule’ – that being new products establish their success within those critical first months of post-launch.
Being well-prepared for launch is hugely important. It is essential to have the insights and strategy; messages; sales, MSL and patient-engagement teams all lined up and ready to go. Such depth of coverage stretches the resources of most, and having a partner with the capability to help hit the ground running is crucial to success.
An emerging biopharma client bringing its first product-to-market needed just such support. Using a consultative strategic approach we worked with the client to forecast, segment their customer targets, design their territories and size their sales force; build their data warehouse integrating more than 35 different data sources to support med affairs, market access, sales, marketing and trade/distribution; develop custom reporting and advanced analytics; hire, onboard and train a field and virtual field force; deploy an MSL team, develop and deploy a CRM; and conduct a national launch meeting.
For those who need a rapid build to launch, Ashfield Engage has the capabilities to meet global launch requirements. For instance, during the pandemic, one of our clients was launching a COVID-19 vaccine after an unprecedented development period. They needed a partner to support a massive, fast-paced global roll-out across more than 40 countries. Coordinating our expertise across Ashfield Engage, we quickly created a package of commercial and scientific engagement services. This included organizing more than a dozen virtual educational seminars and symposia, creating supporting literature, hiring teams of medical science liaisons, running global customer contact centers handling 1,500 calls a day across 32 languages, and providing a comprehensive medical communications program for a range of audiences."
So, quite a mountain of work as you an see....