RE: Agenda21digital25 Oct 2016 18:36
that means very little.
The big thing here is three at the top of Agenda21 have been in the digital game as long as its being going. i used to work with one of them 16 years ago and he was in digital then. they are digital, run a tight ship and are at the top of their game.
However, digital is moving fast, FB, Google etc hate agencies and want us out of the picture, they want direct client access. The margin are also dropping fast. There are also a few skeletons forming that could explode. Agency trading desk arrangements, programmatic fraud and click bots, FB measurement etc.
If I had shares in Fb I would be selling them now, people have changed how they use FB and they are quickly losing their USP. Digital is very fast moving and A21 are sprinters