Morgan Stanley19 Sep 2019 16:44
The ITV uber bearish broker, Morgan Stanley, has gone all bullish ( almost) today
in a note to clients rising the advertising revenues and EPS targets by 5-10% for 2019
and higher revisions for 2020-2022 following media buyer feedback.
News flow from the Studios, the Hub, Britbox and improving ad markets warrant an increase
in Morgan Stanley's target price from 100p to 115p
They are still bonkers with their targets with current SP of 126p but positive outlook welcomed.