RE: Britbox great potential14 Nov 2019 12:18
Britbox has over 500,000 subscribers in the US and is growing.
Britbox has done deals with BT, Freeview and Youview and it is only a matter of time before Virgin Media signs up .
Telcos and cable companies are key to streaming as your Smart TV has an embedded button on your remote control to directly to Netflix, Google etc.
Samsung has signed up to include Britbox in its smart TVs.
The UK is insisting that all smart TV producers follow suit and legislation is in train apparently.
This is to level the playing field in the UK where Netflix is now on most Smart TV remote controls.
I have a Sony Smart TV with a designated Netflix and Google play button on remote.
Other deals are in the pipeline following C4 and dont forget the Global market potential particularly Ireland, Australia, New Zealand,et al
Britbox will be a niche streamer and only needs 5 million + subscribers to add huge value to ITV.
Thats assuming that one of the big players dont pounce first in the escalating content war.
When the dust eventually settles there will only be 2 or 3 players controlling the Global content market imho.