Member Info for D-Geeman

How does it work; will the inevitable announcement – one way or the other – definitely come outside trading hours? If that's 7am we get an hour before trading begins again, or news arrives after the market closes and we get a night to mull things over?

That’s it in a nutshell.

Time will certainly tell! Who could disagree with that. You may very well be 100% correct. But then again, maybe the new management will have promising news in September and then what? Stranger things have happened..

We travelled from Twickenham to London city airport yesterday and saw 5 or 6 eve adverts en-route. The day before, I put another £500 in 5.45p. If I had a crystal ball I’d have waited till today, and I’d also have sold during the spike and bought them back now - but I didn’t. Personally I’m content to wait for the run up to September figures which, as we all know, will more reflect the new managements efforts. Today’s drop has more to do with the general fall than anything Eve has done.

Not sure why it took me so long to read the Emma Trustpilot pages. Anyway here are the Emma stats (Reviews 4,802 –and don't forget that Emma sales are going up fast), followed by Eve (Reviews 3,806);
Emma:
Excellent 67%
Great 15%
Average 6%
Poor 3%
Bad 8%

And Eve:
Excellent 91%
Great 4%
Average 1%
Poor 1%
Bad 3%

Reading Trustpilot, people do have problems being 'at home' for the couriers that Eve use, and sometimes the couriers just don't turn up (those 'Friction Points' described by Mr Sturrock?) which reflects very badly on Eve. If I had the option of collecting at the local Argos – whether or not I'd bought with Argos – I might well take it. Argos might not have an upmarket image but now that are in a lot of Argos outlets within Sainsbury's stores (surely Sainsbury's are middle-market or better) I don't see the harm.
As for share price, I think we'll be able to see which way the cat's going to jump with the September half-year update that'll reflect the later sales. The SP always seems to climb approaching an update, regardless of whatever happens in the hours after the announcement.

Came down this morning at 6.30am to find daughters awake early, watching kids' TV on Youtube. Then the Eve advert broke into their programme and they watched it with as much interest as the main item rather than press 'skip ad'.. I asked them about it and they said they like the dancing sloth a lot ("It's really a person inside a costume") and apparently they see the ad around two times each time they wake before us.
Aside from the fact that my 9, 7 and 5 yr olds are not going to buy a mattress themselves, the ad seems to be making a good impression, and is obviously being aired in the right places.

I believe you're right, and Emma was Which? best mattress. But this year The Daily Mirror in their survey had 'Eve' first place, and 'Emma' 2nd – and has a bigger readership I guess. Both mattresses are good; Eve just needs to catch up at making profit on theirs!
https://www.mirror.co.uk/money/shopping-deals/best-mattresses-2019-uk-deals-12508437
Best mattresses for 2019

1. Eve Sleep mattress
Comfortable, breathable, and very brightly coloured, this moulds to your shape as you move about throughout the night.

As well as the 100 day sleep trial, you'll also get a 10 year warranty, because they're that convinced of its greatness.

2. Emma Mattress

A completely foam-based mattress, the Emma mattress has been named the best on test mattress by the Which? magazine.

Perhaps one of our favourite things about this is that when there's two people in the bed, you don't feel any of the weight and dips from the other person, meaning sleeping alongside your favourite person is just as comfortable as sleeping alone.

It's also one of the mattresses with the 100 night sleep trial, meaning that if you don't like it, you can easily return it for a full refund.

It looks as though half-year results 2018 came out September 20th (2018), and previous year was 15 Sep (2017). If the same pattern follows in around two months' time, results should reflect some of the new regime's changes as Mr Sturrock will have been there a year.

"84% year-on-year, on average, which is extremely buoyant. Should the business grow at a slower rate, it will become profitable at a later date than expected." was the full line I see upon checking, which speaks for itself. Look, I don't know what will happen. My average price paid is 8p. It's rather different for people who paid more. But even if I get to the point I'm back in the blue I may well hold as Emma shows what could – I stress COULD – happen to Eve.
You mention supermarkets. I have Tesco and Sainsbury's. A while ago Sainsbury's were up, and Tesco down. Now it's the other way. Obviously things turn around. If some players in a sector are succeeding then they are often getting something right and can then be emulated.
In some reviews / surveys Eve mattresses are ahead of Emma. Eve is far from a 'dead-man-walking'. The figures that came out a couple of weeks ago don't include the period since the new marketing began. You may well be right but seems like my optimism isn't wholly misplaced – to me anyway.

Jamieh, re, "Hope"; This was how the Evening Standard piece (by MARK SHAPLAND Thursday 18 July 2019) ended, quoting James Sturrock: “We have some exciting plans and partnerships launching and I look forward to seeing more progress against our strategy in some of the biggest peak trading periods for the business in the second half of the year”, the CEO said.
Personally I'm happy to see Emma doing well as it shows everything's possible, if you have a good product and talented people running the show. I have read some people saying the whole concept is doomed, which clearly it isn't.

Just saw this posted on another site by 'CT' member: Https://www.retailgazette.co.uk/blog/2019/07/emma-mattress-revenue-reaches-18m/
So, Nice to see a ‘rival’ doing well in the same mattress market..
By Sahar Nazir - July 29, 2019 retailgazette.co.uk
'Emma Mattress has generated £18 million revenue in the first half of 2019 thanks to its “sustainable business model”.
The online bedding and mattress retailer said it was on track to achieve £45 million revenue this year, which is a growth of 173 per cent from 2018.
“Emma’s 316 per cent year-on-year growth is a testament to our profitable and sustainable business model, which focuses on product quality and clearly communicating product differentiation and function,” Emma Mattress co-founder Benjamin Quiroga-Rivera said.'

Happy to correct previous post using James Sturrock interview (and presumably he should know..)

“Where we see good partnerships as a benefit for Eve is seeing the brand where shoppers are,” Sturrock says.

Its products are now sold in Next Home, Debenhams and Fenwick stores, though its tie-up with beds giant Dreams ended after less than a year as the “commercial terms weren’t working for either party”.

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Seems your King Size purchase did the trick; maybe you gave it a good review on Trustpilot too.

Does it deserve to be down here?
Seems as though most people walk away when the profit isn't 'next day'. Anyway, I bought some more two days ago and they are stable so far. Maybe I'll lose it but I suspect I'll wish I'd bought more – in the long run.

Looking back at last years webcast presentation of their numbers ( https://webcasting.brrmedia.co.uk/broadcast/5b9fc3b8d977613988d2f4d2 ) – around 13 minutes in – it seems that they are doing what James Sturrock said they would; diversify and sell more than just the mattresses. Dreams' alliance must have been a poor deal for Eve to have left (the Eve mattresses were popular according to sales people I spoke to at Dreams stores) but hopefully it means they've got a better arrangement with Argos / Homebase. Is there anyone who doesn't believe the price won't bounce again, towards Septembers announcement of more interim-results?

They sell a good product, it'll be ok. I may try to avoid being on the school run next time s there's a spike (might sell half when I'm next in the blue) though..

I found this searching today, but maybe everyone else has read it already. If not, you may be interested:

When Will eve Sleep Plc (LON:EVE) Turn A Profit?
Simply Wall St April 26, 2019
eve Sleep Plc’s (LON:EVE): eve Sleep Plc operates as a direct to consumer e-commerce sleep brand worldwide. On 31 December 2018, the UK£16m market-cap posted a loss of -UK£20.1m for its most recent financial year. The most pressing concern for investors is EVE’s path to profitability – when will it breakeven? I’ve put together a brief outline of industry analyst expectations for EVE, its year of breakeven and its implied growth rate.

According to the industry analysts covering EVE, breakeven is near. They anticipate the company to incur a final loss in 2020, before generating positive profits of UK£2.4m in 2021. Therefore, EVE is expected to breakeven roughly 2 years from now. How fast will EVE have to grow each year in order to reach the breakeven point by 2021? Working backwards from analyst estimates, it turns out that they expect the company to grow 84% year-on-year, on average, which is extremely buoyant. Should the business grow at a slower rate, it will become profitable at a later date than expected.

Given this is a high-level overview, I won’t go into details of EVE’s upcoming projects, but, bear in mind that generally a high forecast growth rate is not unusual for a company that is currently undergoing an investment period.

One thing I’d like to point out is that EVE has no debt on its balance sheet, which is quite unusual for a cash-burning loss-making, growth company, which usually has a high level of debt relative to its equity. This means that EVE has been operating purely on its equity investment and has no debt burden. This aspect reduces the risk around investing in the loss-making company.

Won't Eve's sp, (perhaps not its destiny) rest on its next sales figures? Does anybody know roughly when are they out? The last noises in the media have been that sales are positive..