RE: Results.23 Jun 2020 15:02
Pedantic I know, but heck, why not..
'still over a month way and not perhaps as imminent as was expected by recent posts.'
RNS came two days earlier – Tuesday rather Thursday – than the predicted a few days ago, to announce the Trading Update on the 22/7, which is .. 5 days earlier than last year (27/06/2019 Eve Sleep plc: Notification of Trading Update).
Whilst you say everything revolves around the company making money, the direction of travel is absolutely vital too. This covid time does look to be a golden chance for Eve but if there isn't a profit now, then strong indications of a future profit should lift the SP. Some people still argue – or did until recently – that this could go bankrupt. One person on this board still says Eve is doomed, even though there's more and more evidence to the contrary. The less and less likely that bankruptcy appears plausible should lift the depressed price on its own.
Online is the way forward and Eve are widening their 'sleep' product range all the time.. If another competitor leaves the market then Eve could pick up their customers too, just by still being in business, even if we don't get profits now.
I could add more but need to home-school daughters right now.