RE: EVE16 Jul 2020 11:55
Hi W, Your line 'Just because Emma is selling loads more stock does not mean EVE are growing at the same rate. Just because online shopping is booming does not mean EVE are benefitting' made me think of the Judge when I sat on a jury a few years ago...
When summing-up what 'sure' meant the Judge told us that one couldn't be SURE that if, when knocking on a door and a face popped out of a window upstairs and shouted 'I'll be down in a second', and then the same face appeared to open the door, that they were necessarily the same person (there could be twins involved) but that it was reasonable – SURE enough for innocence or guilt to be proved – to make the assumption that the person was one and the same.
In the same way, we are told that Emma is doing well +120%. Trustpilot tells us that Eve is getting more reviews on sales. Online sales are going well generally as the shops have been closed. People say there's been a hastened and likely permanent shift 'online'. We were told May was 'good', and CC's earlier 'disruption' really could just have meant disruption in the factory, in the office, some people self-isolating etc. rather than anything unduly sinister.
We'll get more info in a week and not much I can do myself other than hold or perhaps de-risk a little around a spike..
And if anyone on this board happened to hear the same story from a judge when they were sitting in the dock, I'm sure he tells it to every jury!