Member Info for D-Geeman

Once all this comes out in the wash you might sell your story, Chrishar. Either way, people would enjoy reading your journey and you'll make a bit extra, or lose a bit less. Contact South West News Agency or similar.

I guess that would make sense; maybe they had covers before to keep a mattress looking good.

Does anyone know the situation in bricks-and-mortar bed shops at the moment / next week? So, a couple go in; lie on the beds with their pocket sprung mattresses and perhaps buy, or perhaps say 'thanks', only to depart and buy elsewhere (maybe online) leaving the shop assistant to cordon off the mattresses for 72 hours? And the shop will have to continue like that until a vaccine or complete cure is found. It's not going to be at all sustainable is it..

I noted a while ago that 'good reviews' land in batches, whereas 'bad' reviews arrive randomly. So you get 5 bad reviews over a few days then a large number of 'good' over an hour or two – which must come from Eve in some way. The 'invitation' aspect was new a short time ago and may partly explain the increase in review numbers. Increasing sales hopefully account for some of the trust pilot traffic too.

News: 'Furniture chain Harveys, sister brand Bensons for Beds and shirt maker TM Lewin have become the latest high street casualties after falling into administration, with the loss of 800 jobs and a further 1,500 at risk.'

As Cheryl C stated in March:
“We’re now five years old and we’ve gone from selling mattresses to selling a whole range of bedroom products,” she says. “The sleep economy is huge and keeps growing and we recognised pretty quickly that being a sleep wellness brand is an important distinction."
So (almost all) seems to be going to plan!

when the PR is getting better it can be a sign the company is well-running machine, so yes, a little more to do here. imho

And according to this piece - illustrated with an Eve photo – in Real Homes, you need to change your pillow every 3 years
https://www.realhomes.com/news/3-ways-to-give-your-old-pillows-a-new-lease-of-life

Within the article , Best pillows for 2020
https://www.realhomes.com/buying-guides/best-pillows
( Simba £75 best for side sleepers, and Eve is their 2: EVE MEMORY FOAM PILLOW £41.99 Best pillow for back sleepers..)

Eve's PR department obviously working hard these days. News, 24 June 2020:
https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772
'More broadly, the fact that online shoppers are not able to feel or touch a product means the wider customer experience is vital – especially when making big-ticket acquisitions.

Cheryl Calverley, CEO of online mattress brand Eve Sleep, told WARC that the risks for consumers are low when it comes to small-value purchases, but when buying a bigger-ticket item, the customer experience is absolutely essential.

“The effectiveness of our customer experience and the impact of that on your brand is significant. And if the investment in the brand and the customer experience is wrong, the investment will be ineffective,” she said.

Closer integration between marketing and the supply chain is a connected part of this process, as spikes in demand prompted by communications must seamlessly be fulfilled.'

And an article in The Mirror, 5 hours ago:
'EHIC card website down as Brits rush to get medical insurance cover for holidays'

Is this new here? Don't think I've read it before. Feature dated 28/5/20
https://www.goodhousekeeping.com/uk/product-reviews/house-garden/g32697556/best-pillows/
Eve pillow; Best in class at Good Housekeeping:
3
BEST MICROFIBRE/SYNTHETIC PILLOW
Eve The Microfibre Pillow

evesleep.co.uk
£39.00
BUY NOW
Eve’s microfibre pillow was the only synthetic option to score full marks on both support and comfort. Moulding well to our testers’ heads, it felt luxurious to sleep on and did not need fluffing. Thanks to its wedged design, it also suited front, side and combination-style sleepers, so it’s a good choice if you tend to move around a lot at night. As a result, all of our testers would buy this pillow, although there’s no trial offer.

Key specifications:
Height: 10cm (thin-medium)
Support: Medium-firm
Outer cover: 100% cotton
Filling: 100% hollowfibre and microfibre
Machine washable: Yes
Weight: 1kg
Adjustable: No
Trial offering: No
Guarantee: 3 years

Talking of errors: 'In order to claim suck tax credits the relevant qualifying expenditure must be expensed to the income statement of the Company as opposed to capitalising the same as intellectual property or other intangible assets.'

Cheers daveyc. I will take a look at that.
(Knowing one of your other shares do you think that the Polestar electric vehicle range is going to make an impression? )

I don't know where to find these terms defined ('cup and handle' pattern etc) or how important they are, but since I read this post this morning, I've spotted another I think...
Or does virtually every stock have this pattern now after the drop in March, and subsequent rise?

Cheers Simms, good to read your point of view.

'If it becomes a hostile takeover then the shareholders decide. '
Couldn't really succeed if hostile could it.. I mean, if the main people walk, what chance then of the company succeeding?
Looking back I could be in good profit if I'd sold on the spikes and rebought just a couple of days later but isn't that obviously true of any share. I've always thought I'd make more by going long as I really believe in the product and may still succeed in that plan. Having said that, if there is a spike in July, perhaps I should learn my lesson.

Very good!

Putting aside what individuals would do with their own shares, if Eve succeed in making a profit going fwd, widen their product range, in fact become top-dog in the memory foam market, where could the sp get to?

I always assumed little buys were people trying to nudge the price up, before a bigger sell. There are little sells now, which is new? Maybe buyers are now trying to nudge down prior to a bigger buy?

A good trading update and this is a valuable growing company and brand, possibly profitable growing company, with a good future. Obviously people do the maths with the cash in the bank but, in addition, there's also a lot of hard work and effort gone into growing Eve. Would people really sell-out just when when the pleasant lands are coming into view?