Member Info for D-Geeman

She's very assured, seems extremely capable. I hope she doesn't get pinched too quickly.

Cant't be many PLC CEOs with tattoos. Very good!
I think I should double up at 2.5p.

Cheers for that Nolupus. I can see that with some other stocks I've held that I'd ultimately have made more by buying more, rather than selling out when I'd made a modest or decent amount. It doesn't happen that often to me so I want to make the most of opportunities that do pop up. Now I'm ahead with tils it's a good time to test the doubling up strategy. Good luck to us all here, and 'there'

Another bed-in-a-box comparison test, and another category win for Eve:
https://www.wired.co.uk/article/best-mattress

Nolopus, they were a bit crotchety over there earlier weren't they.. I didn't mention till till Eva(?) and then only to say that I'd first heard of TILS there – and thanks.
Anyway, I've followed your thoughts on doubling as sp price rises. I don't have the funds to double but will increase a bit by selling things that aren't working and moving into TILS. Until now I've tried the opposite technique (of buying low, only for SP to go lower still) so with TILS I shall try a change. May I ask, in your experience, how do you decide when to double / what % rise?

And average for me at SNG is 46p so hoping that'll be an easily redeemable position when the good news finally arrives.

Seems I first bought at 65p..

I just remember you appearing (and getting a slightly hard time for a couple of posts) and thinking 'well, that's a good sign' :-)
Could be that you bought before you announced your interest of course. I could check.. I remember topping up at 110 before it immediately went down to the 90's and posting that "I didn't time that very well" - but all forgotten now – unless something very unexpected happens.

I only bought TILS (before Nolupus in fact :-) after seeing it mentioned here. So down on SNG but up by more at TILS so just have to wait for good news here too.
Whatever happened to Large Gin? That was here wasn't it?

It's a balance and Cheryl C seems to tuned to playing the game effectively.

It's just nice to follow their marketing :-)
Keep tabs on how hard they're trying.

Talk of the Devil: Discount code promotion in The Independent (including £50 for referring a friend, Samkk?, 2 for 1 pillows etc)
Summer entertainment 2020: Best discount codes from Ideal World, Eve Sleep and more
Keep the boredom away with these deals
ADVERTISEMENT FEATURE
30 minutes ago
https://www.independent.co.uk/extras/indybest/deals/summer-entertainment-2020-discount-code-garden-home-disney-groupon-audible-a9615856.html

I think Eve need to be highly competitive with pricing (buyers look for value, esp now) but wish do that without inflating their prices first, only to discount heavily in order to look like a 'bargain'. She seems to want Eve to be a highly credible & profitable company, that's not just a mattress company. I think her horizons go way beyond mattresses. The trading update should be good or we've all been mislead; it's just a matter of how good, and whether he sp will respond positively and whether it sticks at any possible higher level for very long.

I copied this from a previous poster for my own reference so apologies to whoever it was for lack of a credit.
You drive $ by 5 then divide by 1.265 = £
So Nasdaq $7.83 / 5 / 1.265 = £1.23 (but that was a while ago and probably the exchange rates have changed enough to explain the discrepancy.)

Regarding discounts, found this
https://www.t3.com/news/eve-mattress-discounts
The best cheap Eve mattress discount codes and deals in July 2020
'.... Eve doesn't seem worried about matching the bigger discounts offered by competitor brands (the best Emma mattress discounts and Simba mattress deals can knock 40% off, for example). But it's cut-throat market, so there's certainly scope for the price cuts this year to be a little bigger' – so sales are not as important as profitable sales is the implication.

eve sleep Reviews 5,413 • Excellent
Kayflex Pocket Plush 2000 Series Mattress: 203 reviews • Excellent
Samkk, you're catching up, keep going.

Correction, Cheryl's AA career: The AA with a singing baby (not dancing) and campaign was Gold Winner in IPA Effectiveness Awards 2018. The agency was Adam & EVE /DDB
Emma is a private company so has more freedom with their sales and profit claims but they must be doing well. You can't buy shares in Emma but you can in Eve..

Can’t deny that I’m pleased Emma are having a good time of it. Also pleased that they are leaving the accessories such as sheets and bedding to eve to clean up on.
Of course, Eve shall have to look at the Emma pricing points and match or beat them.
Cheryl Calverley was at the AA (Automobile Association) And had a very successful and well regarded ‘Dancing baby’ (I think) campaign there.

Correction: not results approach; 'update' approaches

Wyndrum, you make an interesting point as ever. But you might you have waited a bit longer to sell as, surely, it's quite likely to spike as results approach? Maybe you've spotted a more profitable home for your £s which is understandable.
Firms – even very successful ones – do and have always changed advertising companies from time to time. I don't think you can necessarily infer that Cheryl C would just stick with something that was working 'quite well'. She seems VERY ambitious for Eve, unless it's lip service which would be quite cynical. Cheryl came up with the sloth herself didn't she, so maybe they didn't have an agency that was talking the lead enough before? She will be busier now and can't do everything on the marketing side / needs to delegate to an agency she admires. (I still can't find a name for the person who is now Chief Marketing Officer – her old role – so maybe it's going to be a one-woman show?) Then there's the 'new broom' phenomenon; I know she's not exactly a 'new broom' but she is new CEO.
- 'wasn't the BOD always "running the business to improve profitability and conserve cash"? or were they previously doing the opposite?'. Well, the people before James Sturrock arrived made their famous / infamous 'strategic miss steps' and lost a small fortune, finally getting Eve BOD to let them go. They might have been trying to improve profitability but certainly weren't making any effort to to conserve cash.
Since James Sturrock arrived they've done almost everything they said they'd do. And James Sturrock hired Cheryl C (safe and exciting pair of hands?) so his job was done to a certain extent? Was James Sturrock hired by Tapi Carpets because he failed miserably at Eve? Seem unlikely.. He is still on the BOD and is a big holder / options etc. as well as giving advice.
Good luck and I trust you'll find time to visit and give us your take anyway!