Member Info for D-Geeman

Chairman buy 500K shares.
(I did wonder yesterday..)

LSE says 6 trades but only reveals 3 – to me. Maybe you all can see more. Anyway, I can see 6 on the London Stock Exchange site. Looks to me as though someone has been continuing to buy in chunks.
Hope you can see too using this link : https://www.londonstockexchange.com/stock/EVE/eve-sleep-plc/trade-recap

Dontgive, they tend to mention the awards they win. Eve will quote Which? best mattress 2021 for their premium hybrid. I can't remember who but someone else claims Which?best mattress for 2020 in their ads. If eve lose the Which? title soon (it's nearly a year now) then they will carry on claiming 2021 for quite a while, I would imagine. Let's hope they keep it, or bring out an even better mattress that beats the competition. There are other magazines and competitions that offer 'Best Mattress' trophies and so there are lots of companies claiming to be best.
The sloth is memorable and coincided with eve's resurgence so I'm happy to go with CC's choice of ad but we all have our preferences :)

https://www.marketingweek.com/6-lessons-festival-marketing/

6 lessons you stand to gain from attending the Festival of MarketingFrom elevating marketing’s influence and how to do more with less, to the psychology of consumers and brand strategy excellence, there are many reasons to attend the Festival of Marketing: The Year Ahead next week.

'Boots’ CMO Pete Markey and his colleague CFO Michael Snape will be talking about how to strengthen the relationship between marketing and finance,' ...............

Maybe Boots will cross paths with eve and ask where the gifts are this year?

'And there will be a panel featuring Gousto CMO Tom Wallis, Eve Sleep CEO Cheryl Calverley and Trinny London CMO Shira Feuer, who will be exploring how to create impact and meaningful growth on a budget.'

Yanis, looks like a couple of people have started a bit of a buying campaign here.

I just topped up, few £100's (with some difficulty getting a quote which was a surprise). I was inspired by the buys earlier.

BTW, The french says 'lots of new reviews' and referred to the Avisverifies site last night.

https://www.avis-verifies.com/avis-clients/evesleep.fr?filtre=&p=3

https://www.lbbonline.com/news/dont-play-piggy-in-the-middle-lessons-from-2021-effie-winners

The most effective UK advertising has been channelling Des’ree, writes Katie Mackay-Sinclair, partner at Mother London

'Gold winner Eve Sleep is another brand that doesn’t let a modest marketing budget dampen its ambitions. Last year, it launched a hugely innovative sponsorship partnership with Channel 4 which saw the broadcaster removing brain-stimulating blue light from its TV ads to help viewers get a good night's sleep. This bold, pioneering move boosted brand growth and gave Eve Sleep the advantage in a hugely competitive market.'

Rick, I now see you posted :)

acacia = avacta

Just been following an Abingdon link that ES posted on acacia bb:
https://www.abingdonhealth.com/services/usa-canada/?utm_campaign=TT%20Consultation%20Campaign&utm_content=183042690&utm_medium=social&utm_source=twitter&hss_channel=tw-2194239800
And for me, this arrives in a pop window after a few seconds (on Abingdon page)
'Meet us at Medica 2021
Book some time with us!
Speak with our team at Medica 2021 (Stand 1F03-1) about becoming a AbC-19™ distributor or discuss our flexible, high-volume lateral flow manufacturing solutions.'
MEDICA 2021 medica-at-messe-dusseldorf
Stand 1F03-1 | 15 - 18 Nov 2021 | Messe Düsseldorf, Germany

Inchpo, it doesn't sound as though you need much of a rise to get the rest out safely too. Obviously eve not for you but what changed between your arrival and now? For me the supply chain issues are not great. Everyone (well almost everyone) will see the problems with couriers at the moment so 'm not happy about that. The only saving grace being that the issues probably affect competitors too.
Just looking at Simba. https://uk.trustpilot.com/review/simbasleep.com/transparency
Looks like their reviews are taking a bit of a mini dive (and a few complaints on delivery too if you look at their reviews https://uk.trustpilot.com/review/simbasleep.com. (Phew.)
As for Eve, I notice that the Test Card advert only aired till April yet you wouldn't really notice that from the review numbers or web traffic on similar web.
November is always good for eve, with Black Friday (assuming the couriers don't delay everyone's delivery).
I might put more in eve but there are a few other opportunities I like the look of too. That's why i'm interested in your thoughts inchpo.

Looks like it.
And xmas gift news is overdue so maybe they've decided not to do pj's and hot water bottle this year.
Some rubbish TP reviews after couriers screwing up some people's deliveries.

Hi firex, if it’s occurred to us here it must’ve occurred to CC to air the French chicken advert here. She wouldn’t spend all that money on production and then not use it effectively so perhaps it’s something for the future? Or there’s an incredibly strong reason not to use it here? Atvb. D

Firex, they seem to have rather focussed on the affiliates for sales for the last 12 months. Google 'eve sleep' and they appear in 'The Sun', 'Ideal Home', 'The independent' etc etc. in reviews where you can also buy the reviewed items. CC said it was a lot cheaper (the affiliates simply get a cut of the sale price) than spending on traditional marketing. Obviously they've had the advert that received Gold from Effie too so they have still been spending some money.
Yes, would be nice to see the French ad here. Maybe they want a different, exclusive, ad in France or just don't have the cash to advertise here (the French ad might confuse when people are also seeing 'switch off' here) when things are going quite well anyway. Perhaps we'll see more marketing on Channel 4 soon if it's charged at half price for eve..

Also include @WhichUK in your tweet
Which? magazine like to look into consumer stories, esp ones involving bigger companies. And Nike won't wont to be in Which? being accused of selling stuff that falls apart.

We hope that AVA6000 will be a world beating cancer beating drug, and it'll be that – a huge drug and massive seller for AVCT – even if it only helps by a few %; after all, who would use doxorubicin alone, if it's just a bit better in combination.

However, some here are also arguing that the covid vaccines are a waste of time as they only 50% / 40% / 30% effective, and even less in the long run. Does that smack of double-standard?

Personally I hope everything (vaccines, AffiDX, and AVA6000) works really well, lives saved, and also that the AVCT sp goes up shortly (very shortly) .

Gold will (should) bring plenty of publicity in the trade press. Bodes well for channel 4 award. Hope they really enjoyed their evening :)
Hope the couriers have got their act together too.

Momoni, My average is under 4p (3.7 or .8 I think) so I'm down again, but it's been much worse in the past (1p for a while). I sleep easy believing I'll be ok (and sleep on our Original). If I change my mind I imagine I'd get out during the next mini spike, but I'm not inclined to do that for the moment.
Even without profit, just some good news or non-specific FOMO towards an update, we should see 5p. From there a profit would do wonders. Certainly, 2.9p to 5p seems a lot more possible than 1p to >7p would have seemed, and yet we managed that.
Others might see it very differently but you were asking for people's thoughts and those are my own.

https://econsultancy.com/what-not-to-miss-at-octobers-festival-of-marketing/
Hear from three fast-growing*, digital-first brands familiar with the challenge of meaningful growth on a budget.

Marketing Week Features Editor Charlotte Rogers will quiz Shira Feuer, Chief Marketing Officer, Trinny London; Cheryl Calverley, CEO, eve Sleep; 10.00am – Day 1. This month’s event takes place from October 18th to 21st

*"fast growing"* .... discuss..