RE: Share price direction4 Feb 2021 15:34
Robina
I share your pain, having first bought at £29 in Jan 2018.
The divis have given back about £5.40 of this, so still well under water.
It was showing signs of recovery until the 5 year Master Plan was announced last week.
Why do they have to keep "re-inventing" the wheel ?
For gods sake, we are sinners, and just want to make money out of proper ciggies and stop throwing our money down the loo with the e-cig fad.
Enough people in the world are happy to spend on traditional stuff, so let 'em have it.
It's hard to believe we have roughly the same earnings for y/e 2016 as 2020. but the share price is only 1/3 of what it was.
It makes no sense at all.
I had managed to get back to break even with the SP around 1650, as had traded a few times buying between £13 and £16 and selling above £16. But still left with five batches, four in the red and only one above the line. not expecting to break even on batches 1 and 2 (£29 & £21 purchases) but more hopeful on the others (1486, 1373 and 1483).
Hey ho - not sure how much more I can stomach of this share, but I am hooked on it for now.
GLA