RE: expect upgrades going forward ...28 Apr 2022 14:52
Yes, I think investors are onto a winner here - an excellent long term hold, the SP should recover to pre-Covid over the next 12 months or so.
The product is solid, dependable and above all convenient.
Adding Premier Plus to the offering gives the opportunity for more revenue and should attract a broader range of customers, especially in the business sector - its good to see stays by business customers increasing again.
Personally, I use Premier Inn when I am travelling around the country and its good to see standards now improving to pre-Covid levels, although its obvious that attracting proficient staff is still a problem.
Leisure demand looks set to be the driver this Spring and Summer with UK tourism enjoying a buoyant season.