Whitepaper7 Jan 2022 17:12
Just finished reading the whitepaper.
Not sure if others have the technical background to appreciate just how good this is. But hopefully its so well written you don't need it.
It illustrates the lengths they have gone to, and depth of work that has been put in to produce both Occular NPU, and the FOVIO Chip.
It also illustrates really well, why they have done this, and why the competition will struggle without similar approaches, for at least a few years. As waiting for chip companies to possibly provide more compatible chips, may never happen.
Until I read this, I didn't really understand why they had produced the FOVIO and Occular NPU options, and what the reasons behind it were. However, this explains it, in as simple terms as possible.
If I wasn't satisfied just how far ahead they were technically before, I certainly am now.
Having been in systems, application, and development support for the last 25 years I can fully appreciate just how complicated what they are having to produce is.
Any software engineer who has been involved from the beginning, building this from the ground up, will have deep knowledge that someone coming in later will never fully gain, as those early experiences will never be repeated.
Hence I can now see why the recent options award to keep people at the company for the next 2.5 years, was not only very sensible, it was absolutely essential.
Losing key engineers now would be a serious set back, just when they are in prime position.
I've been convinced for some time now, that SEE will dominate the marketplace it is addressing, based on it's technical dominance. However the nagging doubt for me has always been, whether we can retain pricing power in what is an extremely cost conscious Auto industry. Indeed if the whitepaper tells you anything it tells you how difficult it is to deliver what is required given the various cost constraint issues.
Whilst that works in our favor, in terms of how much market share we will likely win because of the way we are addressing these issues, I still worry about just how much per unit profit we can seriously expect.
If it's anything like the figures which have been mentioned here, and by the company or Cenkos previously then I see no issues and we should see multiples of the current share price in time. However if the increased volume, results in serious reduction in margins per unit, then the end game becomes far less ideal.
It worries me that every time I read something about the auto industry, it always mentions how tough they are on keeping supplier costs to a minimum.
I suspect this is one element which is contributing to holding back the price.
Or maybe it's just me needing to find something negative in what seems a complete no brainer, must have share.
Does anyone else worry that whilst we should dominate market share, the projected margins in auto will not be at levels that they should be worth?
GLA