RE: Investor Meet7 Oct 2022 15:58
My Magna take away from the town hall
Magna
Great deal
Exclusivity – This was the only exclusive deal they would consider in Auto due to following.
Its location based, and only ties them down from going with other mirror manufacturers, of which there is only one other. They were unlikely to have done business with them anyway.
So presents no restrictions.
It’s only for 3 years.
Magna had no real NEED to do this deal, as they would likely have been the dominate supplier anyway using See’s software.
Not sure we will know why they felt the need, but from what he said, my best guess is that the solution is worth very big money to them.
The Mirror itself will be at least 7 times more revenue to them than to us. Yet the only thing that differentiates this from other mirrors, is the fact that our software can be deployed in this small space. So we are key to their Mirror.
So, whilst this seems a lot of money to us, it’s small beer to them, and guarantees a massive revenue stream. There is also a deep relationship between the 2 companies.
I’d guess if the 2 had fallen out and SEE stopped providing the software, a great revenue stream would have been lost to Magna. Unlikely, but this deal protects all that for them.
So, it seems to me that SEE have given away virtually nothing commercially, I’d see this as almost free money, and a better deal than it seemed yesterday.
Would have been Impossible to raise money in market at these rates if at all.
Bond conversion at 11p is quite remarkable in current market.
Paul stated that he felt the Mirror solution would be the dominate solution to host the camera.
Because it was the simplest and cheapest by far.
Expects possibly 50% of all near future deployments to use this method. Thats fantastic for us.
Currently some car models are such that their shape/build means the Mirror is not a good solution. Hence only 50%. However, they think that technical issue, will get solved over time.
Which would mean 50% is no longer the limit.
Hope this is useful. Please correct anything above if I've got it wrong.