RE: Sareum oozing confidence - PR13 Oct 2023 12:36
SAR appear in the "Cambridge Trumpet" every year with the same kind of positive messaging. The trouble is these messages are not PR'd to national or trade publications and journalists. Until they raise their aspirations and target publications that actually are read by decision makers it's not going to have any impact. Good PR is not just RNS announcements it is the drip drip drip of regular comments and features on a daily/weekly basis about Sareum, its key staff and opinions in trade magazines, national newspapers, tv and online. It's an ongoing programme of creating awareness. Sareum don't do this and they should. Many posters on here have been saying the same thing for donkeys years about this issue. Effective PR is particularly useful to small sized businesses. Imagine if Sareum was in The Times today or on Sky / BBC News or was commented about in The Lancet or were offering their views on a cure for cancer or on autoimmune diseases or a cure for Psoriasis etc to national and international publications? Imagine what that would do for the credibility of Sareum not just infront of the investment community but infront of licencing partners. It will enhance Stephen and Tim's hand in negotiating and help to create hunger for Sareum and its science (Oh and by the way it will help the share price, which most investors would be jolly happy about!). In summary, you either want to put your business in the shop window or you don't. It's as simple as that. Those that do make the most of PR tend to be the winners and those that don't tend to be the laggards. Appearing in the local Pampisford publication does nothing for our business. It's just local PR that his neighbours in the pub will see this weekend, nothing more. The company needs to get real with its PR and "ooze confidence" to national and international editors and journalists and not just in the local free sheet.