New Feature Launched - First-Of-Its-Kind5 Feb 2025 14:29
First-Of-Its-Kind Feature Delivers Highly Personalized In-Vehicle Voice Assistants, Strengthening Brand Identity and Consumer Experience
SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today announced the launch of Brand Personalities, a groundbreaking feature for its SoundHound Chat AI Automotive voice assistant – making it the first in-vehicle assistant to offer distinct, customizable personas tailored to each automaker’s unique brand identity, designed to enhance both the user experience and brand loyalty for OEMs.
Brand Personalities enables car makers to control the entire personality of their voice assistant including response style, character and vivaciousness. Automotive partners can choose from pre-designed personas, create fully customized personalities tailored to their specific needs, or even introduce seasonal characters for campaigns. Due to SoundHound's unique software architecture, multiple personas can be defined for specific sub-brands or model lines—allowing sports cars, family cars, and commercial vehicles to each have distinct personalities that reflect the unique needs of their customers.
This new feature builds on the core features offered from SoundHound Chat AI Automotive’s best-in-class voice assistant, which integrates generative AI capabilities with car controls and real-time domains like flight times, navigation, and weather. As innovation and technological advancements in the automotive industry evolve, the assistant’s customization tools, like Brand Personalities, allow automakers to keep the end user in focus, enhancing the user experience as well as the value of in-vehicle voice assistants for OEMs.
For OEMs, this new feature offers:
Distinct Brand Expression: OEMs can define unique personalities aligned with their brand identity to create memorable and meaningful interactions.
Multi-Brand Differentiation: Allows multi-brand OEMs to clearly differentiate brands while using the same underlying software.
Model-Specific Variability: Tailor personalities to spec