Zinc Media Regulatory News (ZIN)

28 Nov 2007 07:00

Ten Alps PLC28 November 2007 Press Release 28 November 2007 Ten Alps plc ("Ten Alps" or the "Group") Ten Alps plc: Launch of online video advertising production business through acquisition of production company MMA Ten Alps plc, the factual media company, has launched an online videoadvertising business, through acquisition of the assets of Multimedia Arts (MMA)- a specialist online video production company. MMA are experts in the emerging market for low-cost, high-quality online videoadvertising production in support of online video channels and websites.Commercials can be produced for as little as £3000, less than a tenth ofconventional TV adverts - opening up significant new markets. Ten Alps will market online video advertising to its existing 61,000 clientsthrough its 480-strong sales force, and distribute through its own 12 sectorspecific B2B online TV channels as well as wider websites and onlinedirectories. In the year ended 31st December 2006, Manchester-based MMA generated revenues of£747,380 and pre-tax profit of £38,656. Ten Alps paid £165,000 in cash for itsassets, of which £10,000 is deferred, dependent on syndication revenues. The new business unit, called Ten Alps DFD (Digital Film Delivery) fits insideTen Alps' Communications division, is based in Manchester (sales) andMacclesfield (production), and is headed by Mike Spencer and Mark Gorton, formerdirectors of MMA. Adrian Dunleavy, CEO of the division said: "This means we can offer online videoadvertising at attractive prices to a huge potential client base - whetherthat's a commercial for a retail outlet or a business, or tailor-made contentfor online channels and directories." Ten Alps' online strategy As the market evolves, Ten Alps has identified five online revenue streams,coordinated by the Communications division. (1) Online Video Advertising sales and production for B2B and B2Ccustomers, where revenues are principally in production and upload services -through newly-formed Ten Alps DFD. (2) Online Video Channels, publicly-funded, on a contract-published basis,such as Kent TV. Ten Alps is now in discussion with other UK local authoritiesabout possible rollout of similar services. (3) Online Video Channels for the private sector, again contract-published, such as the forthcoming Vets TV channel. (4) Sales of banner and other forms of advertising on in-house online TVchannels within the Public TV system. (5) Provision of web production services and/or online advertising sales,across six of Ten Alps' operating companies, RMA, MTD, Atalink, DBDA, Mongooseand Ten Alps Publishing (Manchester, Gateshead and London.) - Ends - For further information, please contact:Ten Alps plcAlex Connock, CEO Tel: +44 (0) 207 878 2311c/o Moira McManus Tel: +44 (0) 207 878 2484Jo Phillips, Director Communications www.tenalps.com Collins Stewart, Nominated AdviserChris Wells / Mark Connelly Tel: +44 (0) 20 7523 8350 www.collins-stewart.com Media enquiries:Pelham PR, James Henderson Tel: +44 (0) 207 743 6673 www.pelhampr.com This information is provided by RNS The company news service from the London Stock Exchange