Zinc Media Regulatory News (ZIN)

22 Dec 2008 07:00



Press Release 22 December 2008

Ten Alps PLC

Marketing Magazine survey shows Ten Alps is UK's largest B2B customer publisher

Ten Alps Plc, the factual media company, has been declared the UK's largest business to business customer publisher, in an independent survey published in trade magazine Marketing, the leading trade magazine for the sector.

The annual industry survey, published in December 2008 by Marketing*, shows Ten Alps' communications division is now: 

The U.K.'s largest B2B customer publisher 

The 3rd largest customer publisher overall

The customer publisher which grew fastest amongst the top ten, with revenues in the field 36% up at over £39m 

This survey did not take into consideration some of Ten Alps' other business publishing operations, such as the events division and content division, including major online TV and TV production businesses.

As a strategic priority, Ten Alps is developing its B2B online TV business, using experience in B2B publishing to produce online TV channels such as Vets TV for Vets, Optometry TV for Optometrists, and GPtv for GPs.

Adrian Dunleavy, Chief Executive of the Communications Division said: 

"Customer publishing today is about getting the right mix of online, video and print for your customer's target audience, and future-proofing in mobile.

With over 90% of our customer publishing revenues actually in B2B, we are leaders in the field. We dedicate high-quality staff to client projects, and work hard to produce effective publications for them.

The proof is in our level of client retention, new business wins during the year, and our growth rates, which we are extremely pleased about."

*Marketing magazine is published by Haymarket, which has no ownership relationship with Ten Alps Plc.

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