Last checked at 4 Aug 2008 07:00
Press Release 4 August 2008
Ten Alps PLC
"Ten Alps" or "The Company"
Agreement to launch of online channel Optometry TV
Ten Alps Plc, the factual media company, is adding Optometry TV to its portfolio of B2B and professional development online TV channels.
Britain's 18,000 eye care professionals will from November 2008 have their own online TV channel, OT-TV, in a deal between the UK's Association of Optometrists (AOP) and Ten Alps.
Ten Alps Publishing currently manages the fortnightly Optometry Today magazine for the AOP, the UK's leading provider of Continuing Education and Training (CET) for the country's optometry profession. Now, through its agreement with Ten Alps, the AOP can extend its print and online CET offering via the launch of this new Web TV service.
Ten Alps' B2B online TV portfolio already includes Vets TV, Kent TV and a major role in Teachers TV, alongside 750 print titles - the migration of which to on line derivatives is a key opportunity for Ten Alps.
The online optometry service will include news videos as well as clinical CET videos and associated exams which will earn Optometrists CET points needed to continue in practice. Each CET video will have its own sponsor.
There have already been expressions of interest from potential commercial partners - who can provide their own videos or commission Ten Alps to produce them.
As the leading professional and clinical body in the UK promoting the interests of the eye care profession, the AOP encourages and assists in the development and promotion of the highest standards of practice. The AOP represents the interests of all of its members to Parliament, Government and other institutions in the United Kingdom and the European Community.
Bob Hughes, Chief Executive of the AOP commented, "We are eager not only to provide more accessible CET for optometrists and dispensing opticians but also to improve its efficacy. Distance learning is the most popular form of CET and web TV will vastly improve the learning experience - resulting in clinicians with better skills. Web TV is a natural development of our existing offering, using a visual medium for a visual professional where video really can add to understanding of complex techniques. For our profession the picture quality and resolution is extremely important and the technical quality of Ten Alps' offering is the key to this project's success"
Ian Carter, MD of Ten Alps Publishing London, added. "Ten Alps is delighted to partner the AOP in this new venture as a Web TV channel is an ideal brand extension for a membership organisation. We have found that leading organisations with sophisticated communication requirements are increasingly choosing a multi-media approach, with video a key component."
Note to editors
Ten Alps is a factual media company, on TV, online and in print, which had £81m turnover in the financial year to March 2008.
Ten Alps either publishes, contract publishes or sells advertising on 750 business to business trade titles.
It has made migration of trade media to an online TV platform one of its key objectives.
Ten Alps already produces Vets.tv for the veterinary audience, Kent TV for Kent County Council, and recently renewed a five year contract for a sizeable role in the Teachers TV project. Ten Alps is working on a range of other projects such as Peace TV.
One of the ways Ten Alps is looking to fund B2B online TV channels is through targeted online video advertising, where Ten Alps on 3 July 2008 boosted its production capability with the acquisition of specialist producers Twenty First Century Media, based in Newcastle.
Contact
Ten Alps Publishing
Ian Carter
Managing Director - London
Telephone: 0207 878 2305
ian.carter@tenalpspublishing.com
Ten Alps Plc
Moira McManus
Telephone: 0207 878 3211
moira@tenalps.com
www.tenalps.com
Financial PR
Hugh Barker
Pelham
0203 008 5509
hugh.barker@pelhampr.com
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