Naked Wine Regulatory News (WINE)

1 Sep 2009 07:00



Majestic Wine PLC

("Majestic" or the "Company")

MAJESTIC ROLL OUT NEW SIX BOTTLE PURCHASE AFTER SUCCESSFUL TRIAL

Majestic Wine PLC ("Majestic"), the UK's largest wine specialist, are pleased to announce that from 1 September 2009 their minimum purchase in-store will be six bottles. 

The six bottle minimum purchase has been trialled in selected stores over the past year and customer feedback has been very positive. The purpose of the trial has been to determine whether the Majestic proposition of offering excellent customer service, an impressive range of wines and free tasting would thrive on a six bottle minimum policy. Reducing the minimum purchase makes Majestic even more accessible to both current and new customers.

The 12 bottle policy will remain when purchasing through their website and customers will continue to enjoy free delivery when purchasing 12+ bottles. 

Steve Lewis, Chief Executive commented:

"We have been trialing a six bottle minimum purchase in selected stores over the past year and customer feedback has been very positive. We are very enthusiastic about this new initiative."

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