Mirriad Advertising Regulatory News (MIRI)

5 December 2022

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad delivers milestone first programmatic integration

Pioneering in-content test successfully paves the way for future commercial transactions

Mirriad, the leading in-content advertising company, has delivered its first in-content advertisements via an end-to-end programmatic transaction.

Programmatic advertising uses an automated process to purchase digital ad inventory across web, mobile, apps, video and other digital channels. While traditional methods generally entail manual processes, programmatic buying uses automation and machine learning to efficiently buy and sell the inventory instead.

Connecting its platform with the digital media ecosystem is a significant step forward in Mirriad's strategy to include in-content as part of programmatic ad buying. Delivered into programming on a popular global network, via a leading demand side platform, this pioneering test successfully paves the way for future commercial transactions.

Mirriad's in-content platform virtually places brands in video content, driving engagement with viewers in scenes that won't be skipped or ignored, increasing advertisers' reach and resulting in higher attention and engagement.

Stephan Beringer, CEO of Mirriad, said: "This is a significant milestone for Mirriad, delivering our first placements through an end-to-end programmatic transaction. We've always said that connecting our platform with the programmatic media ecosystem is the key to delivering scale to our game changing solution. Today, we are seeing the first results of that."

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China.

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