Mirriad Advertising Regulatory News (MIRI)

19 May 2021

MIRRIAD REVEALS LATEST EFFECTIVENESS RESEARCH

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad, the leading in-content advertising company, today reveals positive new research* into the effectiveness of its patented technology.

Results showed that Mirriad's solution increased consumer awareness of inserted brands by 56%, whilst also driving a 12% uplift in purchasing intent.

It also found a 65% rise in those who actually consumed the featured products within 30 days of seeing the advertising, and with growing consumer aversion to interruptive advertising, another stand-out finding was that 85% of viewers liked the in-content integrations.

As part of that research, extensive testing was recently undertaken with one of the world's leading food and beverage companies. The positive results led to that brand signing an innovative framework agreement with the objective to use the Mirriad solution across different media partners in the US.

The solution was also successfully tested in an exciting growth category for the Company, with Mexican beer brand Tecate immersing their brand into Giovanny Ayala's latest music video at the start of this year.

Stephan Beringer, CEO of Mirriad, said: "We know how powerful the Mirriad format is, but it's always satisfying to see it spelled out in black and white. At a time when cookies are being phased out by Google, and many adverts are actively ignored, our proven ability to drive valuable connections with audiences in a format they actively prefer can be a real game-changer.

"The fact we are now working with another truly global company - this time driven from the demand side - underlines how Mirriad's ability to prompt consumer decisions and awareness is recognised by some of the biggest global advertisers, content platforms and content creators."

ENDS

* Research conducted by Kantar Context Lab during January 2021 sampling Mexican- Americans aged 21-34 with an interest in regional Mexican music.

For further information please visit www.mirriad.com or contact:

Notes to Editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.